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Tables of Contents for Marketing for People Not in Marketing
Chapter/Section Title
Page #
Page Count
Preface
vii
Marketing: Overview and Getting Started
1
56
Chapter 1 WHY MARKETING IS FOR EVERYONE
1
20
Rick Crandall
Chapter 2 USING MARKETING TO BUILD A SUCCESSFUL BUSINESS
21
18
Jim Rhode
Chapter 3 THE SECRETS OF EFFECTIVE NETWORKING
39
18
Elaine C. Dumler
Focusing on the Customer
57
48
Chapter 4 DON'T SELL - HELP PEOPLE BUY Service is Everyone's Job
57
16
Linda F. Fracassi
Chapter 5 SERVANT SELLING
73
14
Bill Blades
Chapter 6 GET 100% OF THE BUSINESS FROM 100% OF YOUR CUSTOMERS
87
18
Ed Peters
Marketing Systems to Reward Employees and Build Your Business
105
52
Chapter 7 MARKETING TO YOUR EMPLOYEES WITH INCENTIVES You Have their Hands, Now Win their Hearts!
105
18
Rick Blabolil
Chapter 8 THE MAGIC OF A MARKETING SYSTEM
123
16
Theodore W. Garrison III
Chapter 9 HOW TO BUILD A MARKETING MACHINE
139
18
Christian Frederiksen
Recommended Readings and Resources
157
2
Index
159