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Tables of Contents for Creating Breakthrough Ideas
Chapter/Section Title
Page #
Page Count
Foreword: Ethnography, Design, and Customer Experience: An Anthropologist's Sense of It All
vii
John F. Sherry, Jr.
Introduction: The Growing Partnership between Research and Design
xiii
Susan Squires
Bryan Byrne
Part I: Converging Professions
1
44
Managing for Breakthroughs: A View from Industrial Design
3
14
Charles Leinbach
Behavioral Scientists Enter Design: Seven Critical Histories
17
28
William Reese
Part II: Creating Collaborative Cultures
45
56
Designing Collaborative Corporate Cultures
47
24
Bryan Byrne
Ed Sands
Collaborative Work: Integrating the Roles of Ethnographers and Designers
71
20
Christina Wasson
Team Roles in the Design Process: Living with and Creating Legacies that Benefit Design
91
10
Sally Ann Applin
Part III: Emerging Collaborative Processes
101
96
Doing the Work: Customer Research in the Product Development and Design Industry
103
22
Susan Squires
A Client's Perspective on User-Centered Design
125
22
George Walls
Communicating with Clients
147
14
Rita Denny
Anthropology and Industrial Design: A Voice from the Front Lines
161
14
Mark Dawson
Semiotics as Common Ground: Connecting the Cultures of Analysis and Creation
175
22
Heiko Sacher
Part IV: Conclusion: The Future of Design
197
18
Conclusion: Toward an Integrative Design Discipline
199
16
Ken Friedman
Postscript: Designing Ethnography
215
6
Eric J. Arnould
Index
221
Contributors