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Tables of Contents for Corporate & Location Photography
Chapter/Section Title
Page #
Page Count
INTRODUCTION
7
6
1 MARKETING
13
12
In-House or Independence?
13
2
Who Are Your Clients?
15
1
Meeting Your Clients' Needs
15
5
Promotion
20
2
Dressing Up or Down
22
3
2 MONEY MATTERS
25
18
What to Charge?
25
3
Creative Fee or Day Rate?
28
2
Cancellation Fees
30
2
Finalizing the Deal
32
1
Work for Hire: Beware
32
4
Advances
36
3
Submitting a Final Bill That Gets Paid Fast
39
2
Finding Out If Your Check Really Is in the Mail
41
2
3 ASSISTANTS
43
18
Why Use an Assistant?
43
1
What I Look For
44
3
What's Expected
47
1
What an Assistant Should NOT Do
48
1
Finding an Assistant
49
1
Interviewing Assistants
49
3
Memorable Interviews
52
1
Dollars and Cents
53
2
How Not to Say Good-bye
55
1
An Assistant's View from the Front Lines
56
5
4 ROAD KIT
61
16
Instant Studio for the Road
62
2
Lighting Cases
64
2
Light Stands
66
1
Camera Case
67
3
Lens Bag
70
1
Tripod Case
71
1
Blue Bag
72
2
Packing
74
3
5 TAKING YOUR SHOW ON THE ROAD
77
12
Road Warrior Hell
78
2
Getting to the Airport
80
1
Airport Check-In
81
1
Pre-Boarding
81
1
Saving Your Seat
82
1
Making Connections
83
1
Do You Really Need to Fly?
84
1
Foreign Travel: Customs and Immigration
84
1
Rent or Hire?
85
1
Destination Safety
86
1
Is It Safe?
87
2
6 LOCATION LOGISTICS
89
12
Travel Arrangements
89
2
Permits and Producers
91
2
Weather
93
1
Don't Get Cleaned Out
93
1
Get Released!
94
4
Release Copy
98
3
7 INTERPERSONAL SKILLS
101
10
A Little Empathy Goes a Long Way
101
7
How to Say "NO!" to Protect Job Quality
108
3
8 THE CEO SHOOT
111
16
Flying for a Penney
112
3
The Secret of the Preliminary Arrangements
115
1
Where Not to Do the Photograph
116
1
Putting the CEO at Ease
117
2
CEO Posing Rules
119
3
Groups
122
5
9 TRICKS & HINTS
127
16
Think Big, Light Small
129
1
Cool Correcting for Cool Whites
129
1
The Wrong Film Can Be Right
130
1
The Sodium Solution
130
2
Mystery Lights
132
2
Low-Wattage Wonders
134
2
The Magic Glow Box
136
3
Long-Lens Lifesavers
139
1
Wide-Angle Wizardry
140
3
10 BEFORE & AFTER
143
12
11 STAYING FRESH, A PERSONAL JOURNEY
155