search for books and compare prices
Tables of Contents for Analyzing Seniors' Housing Markets
Chapter/Section Title
Page #
Page Count
Preface and Acknowledgments
vii
Historical Perspective: The Emergence of Seniors Housing
2
24
Early History
3
1
Trends Affecting the Development of Seniors' Housing
3
4
Product Emergence
7
4
Payment Mechanisms
11
2
Organizations Involved in the Industry
13
2
Trade Associations
15
1
Accreditation
16
1
Financing Approaches
16
2
Long-Term Care Insurance
18
1
Regulatory Environment
19
7
Components of Market Analysis for Seniors Housing
26
24
Historical Role of Feasibility Studies
27
1
Key Components of Market Analysis
28
22
Analysis of Market Depth and Absorption
50
32
Quantifying Market Depth
51
21
Evaluation of the Need for Nursing Home Beds
72
1
Fill Rate and Absorption
73
4
Standards and Benchmarks
77
5
Consumer Research
82
16
The Use of Consumer Research
83
1
Consumer Research Classifications and Techniques
84
2
Psychographic or Lifestyle Research
86
1
Issues Addressed through Consumer Research on Seniors' Housing
86
6
Consumer Research for Assisted Living Communities
92
2
Interpreting Consumer Research
94
1
Relationship of Consumer Research to Marketing
95
3
Financial Analysis and Feasibility Studies
98
14
Financial Planning and Preliminary Financial Analysis
99
6
Financial Forecasts for Use in Financing Documents
105
2
Financial Feasibility
107
5
Market Segmentation
112
12
Components of Market Segmentation
114
1
Segmentation and Marketing Strategies
115
1
Segmentation versus Differentiation
116
1
Market Segmentation and Seniors' Housing Research
116
3
Product Segmentation in Seniors' Housing
119
2
The Marketing Message: Benefit Segmentation
121
1
Unity Health Systems: An Example of Segmentation Strategy
122
2
Relationship of Feasibility Analysis to Performance
124
12
How and Why Performance Can Differ from Feasibility Analyses
125
7
When Studies Forecast Outcomes Most Accurately
132
1
Issues That Studies May Not Address
133
1
Projects That Do Not Play by the Rules
134
2
Market Maturation and Saturation
136
36
Market Maturation and Saturation in Seniors' Housing
138
2
Effect of Maturation and Saturation on Seniors Housing Communities
140
2
Case Studies of Three Regional Markets
142
30
The Use of Market Studies
172
9
Tools for Each Team Member
173
1
Developers and Owners
173
3
Architects
176
1
Marketing Professionals
177
1
Lenders
178
3
Glossary and Index
Glossary
181
2
Index
183
<