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Tables of Contents for Crowded Airwaves
Chapter/Section Title
Page #
Page Count
Introduction
1
10
David A. Dulio
Candice J. Nelson
James A. Thurber
Effectiveness of Negative Political Advertising
10
34
Richard R. Lau
Lee Sigelman
Eliminate the Negative? Categories of Analysis for Political Advertisements
44
21
Kathleen Hall Jamieson
Paul Waldman
Susan Sherr
How Negative Campaigning Enhances Knowledge of Senate Elections
65
31
Kim Fridkin Kahri
Patrick J. Kenney
Agenda Setting and Campaign Advertising in Congressional Elections
96
17
Paul S. Herrnson
Kelly D. Patterson
``Basic Rule'' Voting: Impact of Campaigns on Party- and Approval-Based Voting
113
36
Shanto Iyengar
John R. Petrocik
How Issue Ads Have Reshaped American Politics
149
21
Darrell M. West
Summary and Conclusions
170
9
David A. Dulio
Candice J. Nelson
James A. Thurber
Contributors
179
2
Index
181