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Tables of Contents for Ebay Business the Smart Way
Chapter/Section Title
Page #
Page Count
Acknowledgments
xvii
I. Introducing eBay Business
1
26
Introduction
3
24
Who Should Read This Book?
8
1
eBay's Place
9
2
You're in Business Now
11
1
Customer Service
12
1
Find Your Niche
13
1
Work
13
1
State of Retail
14
2
Call to Action
16
11
II. Getting Started
27
110
Setting Yourself Up Legally
29
20
Sole Proprietorship
30
5
Partnership
35
4
Corporations
39
4
Hybrid Forms
43
1
Virtual Businesses
43
2
And Then You Grow
45
1
Taxation
45
1
Resources
46
1
Conclusion
47
2
Business Details
49
22
Sales Tax License
50
2
Business License
52
1
Regulations
53
1
Employees
54
1
Independent Contractors
54
5
Insurance
59
1
Bank Account
60
1
Tax Number
61
1
Merchant Credit Card Account
61
1
Trademark
62
1
Accounting
62
1
Manual Accounting
63
1
Branding
64
5
Resources
69
2
Equipment, Supplies, and Space
71
20
Hardware
72
2
Software
74
2
Internet Access
76
1
Home Router
77
1
Long Distance Service
78
1
Business Machines
79
2
Office Furniture
81
1
Office Supplies
81
1
Office Premises
82
1
Storage, Packing, and Shipping
83
1
Tax Deduction
84
1
Inexpensive Home Office
85
2
On the Road
87
4
Finding Inventory
91
32
Basics
92
1
The List
93
28
Go for It!
121
2
Borrowing Money
123
14
Savings
124
1
Credit Cards
124
2
Relatives
126
1
Angels
126
1
Bank
126
7
Other Lending Sources
133
4
III. Business As Usual
137
156
Selling on eBay
139
24
Types of Auctions
140
3
Listing an Auction
143
8
Taboo Items
151
5
Illicit Practices
156
4
Passive Endeavor
160
1
The Heart of the Matter
161
2
Auction Details
163
18
Advertising
164
11
Placement
175
1
Timing
175
2
Valuation
177
1
Linking
177
1
About Me
178
1
Where the Work Is
179
2
Photographs
181
20
Taking Photographs
182
7
Digital Camera
189
2
Image Editing
191
4
It's Your Call
195
1
Image Services
196
5
Pricing
201
12
Prices
202
1
eBay Research
203
1
Online Research
204
3
Offline Research
207
1
Trial and Error
208
1
Selling Strategy
209
4
Special Auctions
213
14
Special Section Auctions
214
2
Separate Auctions
216
8
The Reality
224
3
Fulfillment
227
30
Drop Shipping
228
1
Normal Operations
229
23
The Digital Goal
252
5
Receiving Payment
257
18
Merchant Credit Card Account
258
3
If You Can't Get a Merchant Account
261
1
Money Orders and Cashier's Checks
262
4
Checks
266
2
Online Payment Services
268
2
Cash on Delivery (COD)
270
1
Don't Sell on Credit
270
2
What Should I Do?
272
3
Selling Your Services
275
18
Advertising
276
2
What to Sell?
278
6
Strategy
284
3
Elance
287
6
IV. Unpleasantries
293
14
Dealing with Buyer Fraud
295
12
Fraud
296
7
Remedies?
303
2
Some Afterthoughts
305
2
V. Making It Work
307
46
Software Features
309
8
Auction Management Software
310
4
eCommerce Software
314
3
Software Assistance
317
22
eBay's Programming Aids
319
3
Andale
322
10
Merchant-Veeo
332
1
Auction Management Services and Software
333
3
Custom Programming
336
1
Accounting Software
336
3
Customer Service
339
14
Feedback
340
1
Credit Card Chargebacks
341
1
Guarantees
341
3
Payment
344
1
Escrow.com
345
2
Square Trade
347
1
Authentication Services
347
1
Returns
347
1
Timeliness
348
1
Full information
348
1
Software
348
1
Offline Customer Service
349
1
Experiment
349
2
Not Just This or That
351
2
VI. Operate Smart
353
100
eBay Storefront
355
10
What Is a Storefront?
356
2
Informal eBay Storefront
358
2
eBay Stores
360
1
What Else?
360
5
Other Storefronts
365
28
Marketing
366
2
Website
368
2
Domain Name
370
1
Your Domain Name
371
3
eCommerce Software
374
5
How Many Domains?
379
2
Bonding to eBay
381
2
eBay's Hidden Market
383
8
About Me Webpage
391
2
Selling Internationally
393
16
Selling
394
9
Buying to Sell
403
2
Buying
405
1
Merged Markets
405
1
New Yankee Traders in Force
406
3
Determining Your Profit
409
12
How Are You Doing?
410
5
Expenses
415
4
Profit
419
2
Developing a Strategy
421
24
Commodity Products
422
15
Value-Added Products
437
6
Not the Same
443
2
Education
445
8
eBay University
447
1
eBay Live!
447
1
Books about eBay
448
1
eBay Tutorials
448
1
Business Seminars
448
1
Business Books
449
1
Web Development Tutorials
450
1
Web Books
450
3
VII. Something for Business Buyers
453
16
Buying on eBay
455
14
Normal Buying
456
1
Buying for Your Business
456
5
Organizing Your Buying
461
5
Services
466
1
We Have Stories
466
3
Appendix I The Top 10 Tips for Beginning Sellers
469
2
Appendix II The Top 12 Tips for Seasoned Sellers
471
2
Appendix III The Top 8 Tips for Business Buyers
473