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Tables of Contents for Media Economics
Chapter/Section Title
Page #
Page Count
Preface
vii
Introduction: Why the Study of Media Economics?
3
8
1. PRINCIPLES OF MEDIA ECONOMICS
11
48
Economic Concepts
13
13
Understanding the Market
26
17
Evaluating Media Markets
43
16
2. THE BROADCAST AND CABLE INDUSTRIES
59
62
The Radio Industry
61
14
The Television Industry
75
15
The Cable Television Industry
90
16
Premium Cable/Pay-per-View
106
15
3. THE FILM AND RECORDING INDUSTRIES
121
28
The Motion Picture Industry
123
14
The Recording Industry
137
12
4. THE PRINT INDUSTRIES
149
38
The Newspaper Industry
151
13
The Magazine Industry
164
11
The Book Industry
175
12
5. THE FUTURE OF MEDIA ECONOMICS RESEARCH
187
10
The Future of Media Economics Research
189
8
6. SUPPLEMENT
197
2
Appendix A. Reference Sources for Media Economics Research
199
8
Appendix B. Commonly Used Financial Ratios
207
4
Glossary
211
6
Index
217