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Tables of Contents for Clarifying Communications Theories
Chapter/Section Title
Page #
Page Count
Preface
vii
PART ONE --- Theoretical Foundations
Communication theory: An introduction
1
11
Social construction: The human element in theory building---
12
7
Edward Caudill
Doing journal synopses
19
7
Communication models
26
10
Media-use inventory
36
11
PART TWO --- Human Communication
The human communication process
47
8
Misconceptions about human communication
55
8
Communication quietness and anxiety
63
11
Communication competence
74
9
Perceptions of the source
83
10
Selectivity and the communication process
93
8
Establishing interpersonal relationships
101
8
Power and interpersonal influence
109
7
Disagreement and conflict
116
9
Communication in the organizational setting
125
7
Communication, people and change
132
8
Coorientation: The other matters---
140
13
Donna Besser
PART THREE --- Mass Communication
Two-step flow
153
12
Information diffusion
165
8
Gatekeeping
173
8
Cognitive dissonance
181
9
Attitudes and attitude change
190
9
Uses and gratifications---
199
10
Carolyn A. Lin
McLuhan's legacy
209
10
Knowledge gap
219
12
Agenda-setting and communication ``truths''
231
8
Principle of relative constancy
239
11
Cultivation
250
9
Spiral of silence
259
8
Third-person effect---
267
9
Stephen A. Banning
Framing and priming effects---
276
15
Lyombe Eko
PART FOUR --- Research Methods
Reliability, validity and sampling
291
11
Survey research
302
10
Experiments
312
11
Content analysis
323
11
Qualitative research---
334
12
Sandra Bowman Damico
Name Index
346
7
Subject Index
353