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Tables of Contents for A War of Words in the Discourse of Trade
Chapter/Section Title
Page #
Page Count
Preface
ix
Acknowledgments
xiii
A Conversation among Metaphors
1
12
Beyond Aristotle's Algebra
13
17
The Conversation at Large
30
32
Three (Doubtful) Premises of Metaphor Theory
62
41
The Story of Metaphor
103
31
Metaphor, Culture, and Community
134
27
Conclusion
161
10
Appendix
171
4
Notes
175
2
Works Cited
177
10
Index
187