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Tables of Contents for Ethics and Professional Persuasion
Chapter/Section Title
Page #
Page Count
Foreword
73
5
Public Relations Ethics: Contrasting Models from the Rhetorics of Plato, Aristotle, and Isocrates
Charles W. Marsh
78
21
Philosophy Meets the Social Sciences: The Nature of Humanity in the Public Arena
Lee Wilkins and Clifford Christians
99
22
Semantics and Ethics of Propaganda
Jay Black
121
17
Responding To Propaganda: An Ethical Enterprise
Stanley B. Cunningham
138
10
The TARES Test: Five Principles for Ethical Persuasion
Sherry Baker and David L. Martinson
148
28
Better Mousetrap? Of Emerson, Ethics, and Postmillennium Persuasion
Thomas Cooper and Tom Kelleher
176
17
Toward a Professional Responsibility Theory of Public Relations Ethics
Kathy Fitzpatrick and Candace Gauthier
193
20
Communication in the Unfettered Marketplace: Ethical Interrelationships of Business, Government, and Stakeholders
Robert I. Wakefield and Coleman F. Barney
213
21
Cases and Commentaries
Was Microsoft's Ad Unacceptably Deceptive
234
10
Book Reviews
God Is Not Dead, Nor Doth He Sleep
D. Keith Shurtleff
244
3
Unplug the Simplicity Drug
Michael M. Monahan
247
3
Ted Koppel: We Hardly Want to Know Ye
Paul Martin Lester
250
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