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Tables of Contents for Media Economics
Chapter/Section Title
Page #
Page Count
Preface
vii
I ECONOMIC VALUE AND STRUCTURE
1 An Introduction to Media Economics Theory and Practice
3
46
James Owers, Rod Carveth, and Alison Alexander
2 Economics and Media Regulation
49
20
Robert Corn-Revere and Rod Carveth
3 Structure and Change: A Communications Industry Overview
69
16
Gary W Ozanich and Michael O. Wirth
4 The Economics of International Media
85
24
C. Ann Hollifield
II INDUSTRIES AND PRACTICES
5 The Economics of the Daily Newspaper Industry
109
18
Robert G. Picard
6 The Economics of Books and Magazines
127
22
Albert N. Greco
7 The Broadcast Television Networks
149
24
Douglas A. Ferguson
8 The Economics of the Cable Industry
173
20
Benjamin J. Bates and Todd Chambers
9 The Economics of Hollywood: Money and Media
193
14
Douglas Gomery
10 The Economics of the Contemporary Radio Industry
207
14
Alan B. Albarran
11 The Economics of the Recording Industry
221
28
Eric W. Rothenbuhler and Tom McCourt
12 The Economics of the Advertising Industry
249
16
Mary Alice Shaver
13 The Economics of Online Media
265
18
Rod Carveth
Glossary
283
12
Author Index
295
4
Subject Index
299