About the Authors

Introduction: Background and Current Trends in the Study of Relationship Management

John A. Ledingham

Stephen D. Bruning

I: THE STATE OF ORGANIZATION-PUBLIC RELATIONSHIP RESEARCH

Concept and Theory of Organization-Public Relationships

Glen M. Broom

Shawna Casey

James Ritchey

From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes

James E. Grunig

Yi-Hui Huang

A Longitudinal Study of Organization-Public Relationship Dimensions: Defining the Role of Communication in the Practice of Relationship Management

John A. Ledingham

Stephen D. Bruning

II: APPLICATIONS OF THE RELATIONAL PERSPECTIVE

Crisis Management: Advantages of a Relational Perspective

W. Timothy Coombs

Issues Management: A Relational Approach

Janet A. Bridges

Richard Alan Nelson

Relationship Management: A New Professional Model

Susan Lucarelli-Dimmick with

Traci E. Bell

Samuel G. Burgiss

Caroline Ragsdale

Building Employee and Community Relationships Through Volunteerism: A Case Study

Laurie J. Wilson

Public Relations: Toward a Global Professionalism

Dean Kruckeberg

Organization and Key Public Relationships: Testing the Influence of the Relationship Dimensions in a Business to Business Context

Stephen D. Bruning

John A. Ledingham

III: IMPLICATIONS OF THE RELATIONAL PERSPECTIVE

An Interpersonal Primer With Implications for Public Relations

T. Dean Thomlison

From Personal Influence to Interpersonal Influence: A Model for Relationship Management

Elizabeth L. Toth

``Relationship'' and the Evolution of Network News

Steven A. Esposito

Stephen C. Koch

Author Index

Subject Index