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Tables of Contents for The Survey Handbook
Chapter/Section Title
Page #
Page Count
The Survey Handbook: Learning Objectives
viii
What Is a Survey? When Do You Use One?
1
22
Survey Objectives: Measuring Hoped-For Outcomes
6
6
Where Do Survey Objectives Originate?
10
2
Straightforward Questions and Responses
12
11
Types of Questions
13
3
Types of Responses
16
7
Sound Survey Design
23
18
Sound Survey Sampling
27
2
Eligibility Criteria
27
2
Rigorous Sampling Methods
29
6
Probability Sampling
29
3
Nonprobability Sampling
32
2
Sample Size
34
1
Response Rate
35
3
Guidelines for Promoting Responses, Minimizing Response Bias, and Reducing Error
38
3
Reliable and Valid Survey Instruments
41
36
Four Types of Survey Instruments
42
4
Self-Administered Questionnaires
42
1
Interviews
43
3
Structured Record Reviews
46
1
Structured Observations
46
1
Reliability
46
3
Stability
47
1
Equivalence
47
1
Homogeneity
48
1
Inter- and Intrarater Reliability
49
1
Validity
49
4
Content
50
1
Face
50
1
Criterion
50
1
Construct
51
2
Appropriate Survey Analysis
53
7
Independent and Dependent Variables
56
4
How to Analyze Data From Open-Ended Questions: One Qualitative Approach
60
7
Accurate Survey Reports
67
10
Lists
67
2
Charts
69
2
Tables
71
6
Reasonable Resources
77
38
What Needs to Be Done?
78
1
Checklist of Typical Survey Tasks
78
3
Getting Each Survey Task Done
81
5
Identification of Survey Objectives
81
2
Design of Survey
83
1
Preparation of Survey Instrument
84
2
Pilot-Testing of Instrument
86
1
Questions to Ask When Pilot-Testing Survey Instruments
86
5
Administration of Survey
89
1
Organization of Data
89
1
Analysis of Data
90
1
Report of Results
91
1
Who Will Do It, and What Resources Are Needed? Personnel, Time, and Money
91
12
Time, Scope, and Quality
99
3
Survey Budgets
102
1
Costs of a Survey: A Checklist
103
11
Budget Justification
112
2
How to Reduce Costs
114
1
Guidelines for Reducing Survey Costs
114
1
Exercises
115
3
Answers
118
5
Suggested Readings
123
6
About the Author
129