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Tables of Contents for How to Ask Survey Questions
Chapter/Section Title
Page #
Page Count
How to Ask Survey Questions: Learning Objectives
viii
Asking Questions: A Matter of Context
1
30
Checklist for Deciding the Survey's Context
6
12
Guidelines for Asking Survey Questions
18
4
Guidelines for Using Conventional Language When Asking Survey Questions
22
9
Keep Questions Closed or Open Them Up?
31
4
Open Questions
32
1
Closed Questions
33
1
Checklist for Deciding Between Open and Closed Questions
34
1
Responses: Choices and Measurement
35
30
Response Choices
35
13
Categorical or Nominal Measures: How to Get Them
41
1
Categorical Responses and Who's Eligible
42
1
Categorical Responses Are Exclusive
43
1
Categorical Responses Are Inclusive
44
1
Categorical Responses and Meaning
45
3
Questions With Ordered Responses: How to Get Ordinal Data Using Common Rating Scales
48
2
Guidelines for Asking Closed Questions and Determining Ordered Responses or Scales
50
10
Numerical Measures
60
5
Knowledge, Attitudes, and Behavior: Additional Tips When Creating Survey Questions
65
26
Feelings and Intensity: Getting at the Attitude
66
3
Recall and Time: Getting at Behavior
69
5
Regulating Difficulty and Threat: Getting at Knowledge
74
3
Demographics: Who Are the Respondents?
77
6
Age, Income, and Education
83
5
Guidelines for Asking Questions on Vital Statistics and Demographics
88
3
Exercises
91
3
Answers
94
7
Suggested Readings
101
4
About the Author
105