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Tables of Contents for Persuasion
Chapter/Section Title
Page #
Page Count
Preface
7
5
Part I Introduction
12
16
Persuasion and the Concept of Attitude
13
15
Part II Theoretical Approaches to Persuasive Effects
28
90
Social Judgment Theory
29
16
Information-Integration Models of Attitude
45
16
Cognitive Dissonance Theory
61
18
Theory of Reasoned Action
79
16
Elaboration Likelihood Model
95
23
Part III Factors Influencing Persuasive Effects
118
82
The Study of Persuasive Effects
119
11
Source Factors
130
28
Message Factors
158
17
Receiver and Context Factors
175
14
Attitudes and Actions: The Attitude-Behavior Relationship
189
11
Part IV Compliance-Gaining Message Production
200
24
Compliance-Gaining Message Production
201
23
References
224
32
Author Index
256
9
Subject Index
265
5
About the Author
270