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Tables of Contents for Marketing Effectively
Chapter/Section Title
Page #
Page Count
Introduction
4
2
Putting Customers First
Understanding Marketing
6
2
Analyzing the Marketing Mix
8
4
Getting to Know Your Customers
12
2
Understanding Customer Buying
14
4
Building Relationships
18
4
Winning New Customers
22
2
Building Strong Products
Improving Products
24
2
Differentiating Your Products
26
4
Developing a Brand
30
4
Achieving Growth Through Products
34
2
Maximizing Publicity
Planning a Campaign
36
4
Advertising in Print
40
4
Advertising on Radio
44
2
Mastering Direct Mail
46
4
Using the Internet
50
4
Developing a Strategy
Thinking Strategically
54
4
Setting Objectives
58
2
Achieving Your Goals
60
2
Effecting the Strategy
62
2
Gaining Support
64
2
Assessing Your Marketing Ability
66
4
Index
70
2
Acknowledgments
72