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Tables of Contents for In Pursuit of Prestige
Chapter/Section Title
Page #
Page Count
List of Tables
viii
List of Figures
ix
Preface
xi
Introduction: A New Perspective on U.S. Higher Education
1
12
Studying Strategic Behavior in Higher Education
4
4
New Qualitative Data
8
2
Overview of the Book
10
3
Basic Conditions and Market Structure of the Higher Education Industry
13
12
Defining the Higher Education Industry
13
1
Four Key Revenue Markets
14
4
Student Enrollments
16
1
Research Funding
16
1
Public Fiscal Support
16
1
Private Giving
17
1
Other Revenue Markets
17
1
Institutional Objectives
18
2
Spending the Revenue: Basic Operating Costs and Discretionary Resources
20
2
Industry Structure, Conduct, and Performance
22
3
Characterizing Institutional Position and Strategies
25
26
Overview
26
1
Defining Reputation and Prestige
27
4
Investing in Reputation and Prestige
31
7
Institutional Mission and Degree Level Do Not Determine Strategic Type
38
1
Institutional Resource Allocation
38
2
Overall Comparison of P, PS, R, and PS-R Hybrid Type Institutions
40
5
The Carnegie Classification
45
2
Other Definitions of Prestige and Reputation
47
2
Summary
49
2
Institutional Position and Strategy in the Four Key Revenue Markets
51
42
Student Enrollments
51
16
Research Funding
67
6
Public Fiscal Support
73
6
Private Giving
79
7
Overview of the Four Key Revenue Markets
86
7
Relating Financial Health to Institutional Position and Strategy: Six Case Studies
93
40
The Concept of Financial Health
93
2
Revenues, Expenditures, and Resource Allocation
95
2
Stock of and Investment in Reputation and Prestige
97
1
Site Visit Examples
98
19
University A: Maintaining a Financially Healthy Prestige Equilibrium
99
5
University B: Growth and Savvy Management Support Successful Prestige Seeking
104
2
College C: A Profitable, Customer-Oriented, Innovative School with a Good Reputation
106
3
University D: Financially Unhealthy Prestige Seeker Struggling to Overcome Location
109
2
University E: Expansion into Research Jeopardizing Financial Health
111
4
College F: Prestige Seeker with Expensive Ambitions
115
2
The Effect of Prestige Seeking on Financial Health
117
14
The Relationship of Resource Allocation Strategy to Financial Health
117
7
Costs and Faculty Power
124
4
When the Faculty Has Less Power
128
3
Summary
131
2
Conclusions: The Implications of Prestige Seeking
133
20
A New Way of Thinking about Higher Education
133
2
Recent Interest in Prestige Generators
135
3
A Better Understanding
138
1
Getting to the Corner of the Position and Strategy Cube: Expanding Scope, Degree Level, and Prestige Seeking
139
2
Internal Pressures to Pursue Prestige
141
2
New Competitive Pressures and the Stock of Prestige
143
3
The Pseudo-Crisis in Higher Education
146
1
The Prestige-Seeking Dichotomy
147
2
The Evolution of the Higher Education Industry: The Dynamic Reputation-Based Fringe
149
4
Appendix: Data Collection and Analysis
153
8
Sites Visited
153
2
Data Collection Protocol
155
1
Documentation of Site Visits
156
3
Physical Description of Campus
156
1
Campus Life
157
1
Goals and Challenges
157
1
Plans
157
1
Student Markets
157
1
Faculty Markets
158
1
Revenue from Government Appropriations, Sponsored Research, Gifts, Grants, and Endowment
158
1
Costs
158
1
(Potential) Transformation
159
1
Analysis
159
2
References
161
6
Index
167