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Tables of Contents for Econometric Models in Marketing
Chapter/Section Title
Page #
Page Count
vii
Econometric Models in Marketing: Editors' Introduction
1
10
The Role of Stated Intentions in New Product Purchase Forecasting
11
18
Discrete Choice Models Incorporating Revealed Preferences and Psychometric Data
29
28
Analysis of Multi-Category Purchase Incidence Decisions Using IRI Market Basket Data
57
36
Advances in Optimum Experimental Design for Conjoint Analysis and Discrete Choice Models
93
26
A Decision Theoretic Framework for Profit Maximization in Direct Marketing
119
22
`New and Improved' Direct Marketing: A Non-Parametric Approach
141
24
Estimating Market-Level Multiplicative Models of Promotion Effects with Linearly Aggregated Data: A Parametric Approach
165
26
Market Structure Across Stores: An Application of a Random Coefficients Logit Model with Store Level Data
191
32
Econometric Analysis of the Market Share Attraction Model
223
34
Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand
257
38
A Study of `Spurious Regression' and Model Discrimination in the Generalized Bass Model
295
22
Using Stochastic Frontier Analysis for Performance Measurement and Benchmarking
317