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Tables of Contents for Econometric Models in Marketing
Chapter/Section Title
Page #
Page Count
List of Contributors
vii
Econometric Models in Marketing: Editors' Introduction
Philip Hans Franses and Alan L. Montgomery
1
10
The Role of Stated Intentions in New Product Purchase Forecasting
Cheng Hsiao Baohong Sun and Vicki G. Morwitz
11
18
Discrete Choice Models Incorporating Revealed Preferences and Psychometric Data
Taka Morikawa Moshe Ben-Akiva and Daniel McFadden
29
28
Analysis of Multi-Category Purchase Incidence Decisions Using IRI Market Basket Data
Siddhartha Chib P. B. Seetharaman and Andrei Strijnev
57
36
Advances in Optimum Experimental Design for Conjoint Analysis and Discrete Choice Models
Heiko Großmann Heinz Holling and Rainer Schwabe
93
26
A Decision Theoretic Framework for Profit Maximization in Direct Marketing
Lars Muus Hiek van der Scheer and Tom Wansbeek
119
22
`New and Improved' Direct Marketing: A Non-Parametric Approach
Jeffrey S. Racine
141
24
Estimating Market-Level Multiplicative Models of Promotion Effects with Linearly Aggregated Data: A Parametric Approach
Albert C. Bemmaor and Udo Wagner
165
26
Market Structure Across Stores: An Application of a Random Coefficients Logit Model with Store Level Data
Pradeep Chintagunta Jean-Pierre Dube and Vishal Singh
191
32
Econometric Analysis of the Market Share Attraction Model
Dennis Fok Philip Hans Franses and Richard Paap
223
34
Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand
Alan L. Montgomery
257
38
A Study of `Spurious Regression' and Model Discrimination in the Generalized Bass Model
Frank M. Bass and Shuba Srinivasan
295
22
Using Stochastic Frontier Analysis for Performance Measurement and Benchmarking
Leonard J. Parsons
317
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