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Tables of Contents for Exhibit Labels
Chapter/Section Title
Page #
Page Count
Foreword
vii
Neil Postman
Preface
ix
Introduction
xii
PART 1: Overview
Behind It All: A Big Idea
1
8
What Are Interpretive Labels?
9
12
Types of Labels in Exhibitions
21
16
PART 2: Considering the Audience
Who Is the Audience (and What Do They Want)?
37
14
Learning Styles
51
14
Levels of Information and Modalities
65
18
Writing Visitor-Friendly Labels
83
12
Selecting the Right Reading Level
95
6
Bilingual Labels
101
4
Labels That Ask Questions
105
6
PART 3: Tasks
Getting Started (and Getting It Done)
111
14
The Number of Words
125
6
Evaluation During Development
131
16
Making Words and Images Work Together
147
18
Labels for Interactive Exhibits
165
12
Electronic Labels and Hypermedia
177
12
Typographic Design
189
18
Production and Fabrication
207
12
Evaluation After Opening
219
14
PART 4: Summary
Ten Deadly Sins and 14 Helpful Research Findings
233
4
Glossary
237
8
Resource List
245
3
Bibliography
248
8
Figure Credits
256
2
Index
258