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Tables of Contents for Covering the Community
Chapter/Section Title
Page #
Page Count
Preface
xiii
Acknowlegments with Appreciation
xiv
Examining Diversity
1
12
The Importance of Covering the Community
2
1
The Importance of Diversity in the Newsroom
3
1
Defining Diversity
4
1
Developing Awareness
5
1
Identifying ``Ism''s
6
7
Guidelines for Reporting Diversity
9
2
Working the Beat
11
2
Preparing for a Diversity Story
13
10
Identifying Community News Values
13
2
Case Study: Principal Buys Uniforms
14
1
Testing for Bias
15
1
Go Where People Live and Work
16
1
Making Ethical Decisions
16
3
Interview With Diversity Reporter Stephen Magagnini
17
1
Stephen Magagnini's Tips for Diversity Writing
18
1
Identifying Sources Within the Community
19
4
Doing Ethics
20
1
A Cultural Profile
21
1
Working the Beat
22
1
Gathering News With a Cultural Spin
23
16
How to Develop Diversity News Judgment
23
1
Developing Accuracy, Balance and Fairness, Clarity and Completeness
24
1
Avoid Omission
25
2
Cyberspace Is Diverse and Color Blind
27
2
The Great Equalizer
28
1
Finding a Different Angle
29
1
Good Reporting Requires Organization and Time Management
30
2
Organizing Your Information
31
1
Managing Your Time
31
1
Developing Sensitivity to Diversity
32
2
N-Word Will Sting---if You Let It
33
1
Finding Multicultural Resources
34
5
A Cultural Profile
35
1
Working the Beat
36
3
Interviewing With Awareness
39
12
Preparation
39
4
Checklist for Interviews
40
3
Conducting the Interview
43
5
Note-Taking Tips
45
1
How to Improve Listening Skills
46
2
Working With an Interpreter
48
3
Working the Beat
50
1
Writing and Editing the Diversity Story
51
22
Identifying Story Topic, Purpose and Reader
51
1
Developing Skills for Accuracy, Balance and Clarity
52
2
Telling a Good Story
54
1
The Diversity Angle
55
1
Using Narrative Writing Puts the Reader into the Story
56
2
Reflecting Diversity in Word Choice
58
2
Time's First Editor
60
1
Solving Pronoun Problems
60
1
Writing About Real Women
61
1
Correcting Other Writing Problems
61
6
The San Francisco KRON-TV Multicultural Policy
62
4
Using Interview Materials
66
1
Choosing a Story Format
67
3
Using Verb Power
70
1
Editing With Style
70
3
Working the Beat
71
2
Catching the Image Through Photography and Graphics
73
12
Making a Commitment to Diversity
74
1
Making Ethical Decisions
75
1
Celebrity Images
76
1
A Computer Graphics Problem
76
1
Avoiding Stereotypes and Omission
77
1
Image Problems With Cartoons
78
1
Employment and Image Study
79
1
Ask for Feedback
80
1
Writing Good Captions
81
1
Graphics in the News
81
4
Working the Beat
82
3
Shaping Broadcast Decisions
85
14
Writing for the Eye and the Ear
86
1
Problems for Minorities in Mainstream Television
87
1
Women Television Stars
87
2
Broadcast Time Limits
89
2
Toward Enterprise Reporting
90
1
Writing for the Ear
91
1
Developing a Visual Attitude
92
1
Case Studies of Diversity Television
93
1
A Radio Diversity Case Study
94
1
Examining Radio Differences
94
1
Hate Speech on Radio
95
4
Working the Beat
97
2
Practicing Diversity in Public Relations and Advertising
99
14
Looking at Public Relations
99
1
Looking at Advertising
100
1
Ethical Guidelines and Principles of Persuasion
100
2
Practicing Diversity in Public Relations
102
1
Developing Projects and Events
103
1
Practicing Diversity in Advertising
104
2
Women and Minority Dollars Influence Advertising
106
3
What Is Good Advertising?
109
4
Working the Beat
110
3
Going to the Source
113
16
Covering African Americans/Blacks
114
1
Covering Asian Americans
114
2
Covering People With Disabilities
116
1
Covering Gay-Related Stories
117
1
Covering Latinos/Hispanics
118
1
Other Considerations When Covering Hispanics
119
1
Covering Native Americans/American Indians
119
1
Covering Older Adults
120
2
Covering Women
122
3
Guidelines When Writing About Women
123
1
An Interview With an AIDS Reporter
124
1
Covering HIV and AIDS
125
4
Guidelines When Writing About HIV/AIDS
126
3
Reporters' Resources, Ethics Codes and Laws
129
18
Ethics Codes
130
5
Code of Ethics for the Society of Professional Journalists
130
1
Code of Broadcast News Ethics for the Radio-Television News Directors Association
131
1
Code of Ethics for the Public Relations Society of America
132
1
Code of Ethics for the National Press Photographers Association
133
2
Laws Useful to Journalists
135
1
The First Amendment to the Constitution of the United States
135
1
Equal Pay Act of 1963
135
1
Civil Rights Act of 1964
135
1
Higher Education Act 1972
136
1
Rehabilitation Act of 1973
136
1
Freedom of Information Act of 1966
136
1
Age Discrimination in Employment Act of 1975
137
1
Americans with Disabilities Act of 1990
137
1
Copyright Act of 1978
137
1
Libel and Slander
138
1
Privacy
139
1
Shield Laws
139
1
U.S. Immigration Status
140
1
Selected Media and Diversity Organizations
141
2
Internet Resources
143
1
Books About Online Usage and Sources
143
1
Useful Websites
143
1
Hate Groups in America
144
3
Violence-Prone Organizations
144
1
Propaganda Organizations
145
2
Appendix A
147
4
Analyzing a Diversity Article
147
1
``American Indian School Far From Old `Institute' Days''
148
3
Discussion and Questions
150
1
Appendix B
151
8
Glossary of Terms
151
8
Alternate Words and Phrases
151
8
References
159
10
Index
169