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Tables of Contents for McQuail's Reader in Mass Communication Theory
Chapter/Section Title
Page #
Page Count
Acknowledgements
ix
Sources
xiii
Notes on Contributors
xvii
Preface
xxii
Part I Origins and Development of the Field of Study
1
20
General Introduction
Denis McQuail
Part II Conceptual Issues and Varieties of Approach
21
48
Editor's Introduction
Media sociology: the dominant paradigm
25
11
Todd Gitlin
A cultural approach to communication
36
10
James W. Carey
A `new' paradigm?
46
14
Liesbet van Zoonen
The propaganda model: a retrospective
60
9
Edward S. Herman
Part III Mass Media and Society
69
40
Editor's Introduction
The mass society
73
7
C. Wright Mills
The communications revolution: news, public, and ideology
80
10
Alvin W. Gouldner
Defining media events
90
9
Daniel Dayan
Elihu Katz
Media and behavior -- a missing link
99
10
Joshua Meyrowitz
Part IV From Old to New Media
109
48
Editor's Introduction
Towards a new classification of tele-information services
113
12
Jan L. Bordewijk
Ben van Kaam
Artifacts and paradoxes in new media
125
9
Ronald E. Rice
The Internet as mass medium
134
12
Merrill Morris
Christine Ogan
The Internet and forms of human association
146
11
James Slevin
Part V Normative Theory
157
54
Editor's Introduction
The press and the public interest: a definitional dilemma
161
11
Everette E. Dennis
Foundations and limits of freedom of the press
172
11
Judith Lichtenberg
Social responsibility theory
183
11
John C. Nerone
The public sphere as historical narrative
194
7
Peter Dahlgren
New roles for public service television
201
10
Jay G. Blumler
Wolfgang Hoffmann-Reim
Part VI Global Mass Communication
211
38
Editor's Introduction
Theorizing the news agencies
215
7
Oliver Boyd-Barrett
Terhi Rantanen
The discourse of cultural imperialism
222
9
John Tomlinson
International communication at the mass media level
231
7
Karl Erik Rosengren
The mythology about globalization
238
11
Marjorie Ferguson
Part VII Media Organization and Production
249
36
Editor's Introduction
A new gatekeeping model
253
7
Pamela J. Shoemaker
Making news: time and typifications
260
10
Gaye Tuchman
Does serving the market conflict with serving the public?
270
6
John H. McManus
The Hollywood TV producer
276
9
Muriel G. Cantor
Part VIII Media Content
285
36
Editor's Introduction
Rhetoric of the image
289
9
Roland Barthes
Meaning and ideology
298
4
Judith Williamson
The television discourse; encoding and decoding
302
7
Stuart Hall
The ideal romance
309
12
Janice Radway
Part IX The Media Audience
321
54
Editor's Introduction
Three phases of reception studies
325
9
Pertti Alasuutari
Streamlining `television audience'
334
8
Ien Ang
Fandom as pathology: the consequences of characterization
342
13
Joli Jensen
Needs as an explanatory factor of television viewing
355
9
Celia von Feilitzen
The future of the mass audience
364
11
W. Russell Neuman
Part X Mass Media Effects
375
44
Editor's Introduction
Publicity and pluralistic ignorance: notes on `the spiral of silence'
379
11
Elihu Katz
Framing: towards clarification of a fractured paradigm
390
8
Robert M. Entman
Children and television violence in the United States
398
8
Ellen Wartella
Adriana Olivarez
Nancy Jennings
Entertainment as media effect
406
13
Dolf Zillmann
Jennings Bryant
Index
419