search for books and compare prices
Tables of Contents for Advertising
Chapter/Section Title
Page #
Page Count
List of illustrations
vi
Acknowledgements
vii
Introduction: the quaint device of advertising
1
8
1 Colonising of the real
9
26
2 The persuasive subject of advertising
35
26
3 The hybridisation of culture and economy
61
28
4 The uses of history
89
19
5 Pervasive institutions and constituent practices
108
45
6 Persuasive products
153
35
7 Conclusion: devices and desires
188
7
Bibliography
195
9
Index
204