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Tables of Contents for Media Literacy
Chapter/Section Title
Page #
Page Count
Preface
vii
 
PART I: Foundations
What Is Media Literacy?
2
14
Developing Media Literacy
16
20
The Skills of Media Literacy
36
22
Importance of Knowledge Structures
58
26
PART II: Knowledge Structures of Media Content
What Is News?
84
28
What Is Entertainment?
112
22
Commercial Advertising
134
22
PART III: Knowledge Structures of Media Industries
Development of the Mass Media Industries
156
10
Economic Perspective
166
20
Who Owns and Controls the Media?
186
20
Profiles of Media Industries
206
36
What Is an Audience?
242
16
PART IV: Knowledge Structures of Media Effects
Broadening Our Perspective on Media Effects
258
10
Immediate Effects of Media on Individuals
268
10
Long-Term Media Effects on Individuals
278
20
How Do the Effect Processes Work?
298
16
Media Influence on Institutions
314
28
PART V: Putting It All Together
The Importance of Real-World Information
342
18
The Media Literacy Perspective
360
16
Strategies for Increasing Media Literacy
376
19
References
395
18
Index
413
10
About the Author
423