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Tables of Contents for Product Planning Essentials
Chapter/Section Title
Page #
Page Count
Preface
vii
Introduction
1
20
Strategy and Process
21
20
Organizing People
41
14
Opportunity Identification
55
12
Concept Generation
67
24
Concept Evaluation
91
18
Technical Development
109
26
Market Planning
135
26
Commercialization and Launch
161
20
Life Cycle Management
181
22
Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property
203
16
Product Development Best Practices
219
8
Appendix A: Situation Analysis Data Sources
227
8
Appendix B: Reference Sources for Product Planning
235
4
References
239
4
Index
243
10
About the Author
253