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Tables of Contents for The Marketing Plan in Colour
Chapter/Section Title
Page #
Page Count
Introduction
vii
Understanding the Marketing Process
1
6
The Marketing Planning Process: I
7
7
The Marketing Planning Process: II
14
6
The Customer and Market Audit
20
5
The Product Audit
25
10
Setting Marketing Objectives and Strategies
35
6
The Communication Plan: I
41
7
The Communication Plan: II
48
5
The Pricing Plan
53
8
Place - the Distribution and Customer Service Plan
61
9
Marketing Information, Forecasting and Organization
70
11
Designing and Implementing a Marketing Planning System
81