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Tables of Contents for Product Development for the Service Sector
Chapter/Section Title
Page #
Page Count
Acknowledgments
vii
The Stakes Have Never Been Higher
1
24
Critical Drivers of Success: Process Factors
25
22
Critical Steps for Success: The Project Factors
47
24
Developing a Winning New Service Development Process
71
28
How to Build a Winner: From Idea to Launch, the Process in Detail
99
48
Issues and Challenges: New Approaches in the Innovation Process
147
32
Portfolio Management: More Than Just Project Selection
179
42
Defining, Designing, and Implementing Your New Process
221
26
Appendix A: The ProBE Diagnostic Tool
247
2
Appendix B: NewProd 2000---A Diagnostic Tool
249
6
Appendix C: NSP's Decision Form---Gates 2 to 4
255
4
Notes
259
10
Index
269