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Tables of Contents for Small Business Solutions
Chapter/Section Title
Page #
Page Count
Part 1 Plan Your E-Commerce Initiative
Focusing Your E-Commerce Goals
3
30
Setting Up a Budget and Sticking to It
33
20
Knowing the Legal Issues
53
24
Part 2 Create Identity and Attract Customers
Creating Online Branding
77
24
Providing Customer Service
101
28
Building Traffic and Community
129
28
Part 3 Build Your E-Commerce Website
Organizing Your Site's Framework
157
22
Creating the Site Yourself
179
26
Working with Web Shops, Developers, or Teams
205
24
Understanding the Back End and Hosting
229
32
Part 4 Maintain, Promote, and Succeed
Managing and Maintaining Content
261
20
Promoting to Your Target Market
281
30
Assessing Your Success
311
18
Appendix Amending Your Site with an Intranet or Extranet
329