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Tables of Contents for It Takes a Prophet to Make a Profit
Chapter/Section Title
Page #
Page Count
Introduction
11
4
Americans Have Less Discretionary Time
15
26
The Gap Between the Haves and the Have-Nots Is Widening
41
18
Community Involvement Enhances a Company's Reputation
59
14
There Is a Growing Obsession with the Internet
73
22
American Companies Can't Expect Employee Loyalty---They Must Earn It!
95
22
Consumers Are Reluctant to Pay Full Retail Price
117
14
More Americans Are Caring for Their Aging Parents
131
16
The Number of ``Paper Millionaires'' Is Mushrooming
147
14
Dual-Income Families Are Becoming Single-Income Families
161
10
Frequent-Buyer Programs Have Come to Govern Consumer Spending Habits
171
20
Today's Consumer Wants Brand-Name Products
191
28
Gaming Casinos and Lotteries Have Joined America's Mainstream
219
16
People Today Complain of Feeling Invisible
235
14
Home Offices and Telecommuting Are Redefining America's Workplace
249
12
Today's Marketing Efforts Are Not Keeping Pace with Changing Consumer Demands
261
16
Notes
277
12
Index
289