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Tables of Contents for Power Pricing
Chapter/Section Title
Page #
Page Count
Preface
ix
PART I. FOUNDATIONS
3
112
1. Introduction
3
14
2. Price, Costs, and Profit: Economic Underpinnings of Pricing
17
25
3. Price Response Estimation
42
37
4. Pricing and Competitive Strategy
79
36
PART II. BREAKTHROUGH PRICING CONCEPTS
115
186
5. Price Customization
115
26
6. International Pricing
141
23
7. Nonlinear Pricing
164
26
8. Product-Line Pricing
190
32
9. Price Bundling
222
26
10. Time Customization of Prices: The Short Term
248
27
11. Time Customization of Prices: The Long Term
275
26
PART III. IMPLEMENTATION IN THE ORGANIZATION
301
46
12. Organizing for Power Pricing
301
23
13. Becoming a Power Pricer: Check Your Pricing IQ
324
23
Notes
347
14
Index
361
10
About the Authors
371