Contents

Introduction

Why Would the Marketing Man Behind America's Most Productive Company Reveal the Secrets of His Success?

1. Steven Who?

Even if You Weren't Popular in High School, Didn't Make Straight A's, and Didn't Make the Football Team, You Can Still Achieve Phenomenal Success Notebook for Success: Finding Gold Where You Least Expect It

2. You're Fired!

Failure...the Most Often Missed Key to Extraordinary Success Notebook for Success: Dreaming -- The First Step Toward Success

3."You'll Never Succeed" and Other Observations of My Former Corporate Bosses

When to Listen and When to Ignore the Advice and Assessments of Others Notebook for Success: Overcoming the Number One Factor That Limits Your Success

4. A Man Named Bob

Everyone Needs a Mentor...Here's How to Get the Right One Strategies and Tips for Identifying and Recruiting Mentors Notebook for Success: Step-by-Step Guide to Recruiting Mentors Who Can Multiply Your Success

5. Commitment and Motivation

Two Factors That Are More Important Than Credentials or Resumes Strategies and Tips for Identifying and Recruiting the Right Partners Notebook for Success: Enlisting Partners Who Lower Risk and Increase Potential

6. "That Woman in the Supermarket"

The Critical Foundation of Selling or Persuading Strategies and Tips for Creating Irresistible Sales Presentations and Ad Campaigns Notebook for Success: Persuading or Selling: Doubling Your Batting Average in Thirty Days

7. How to Hit a Lot of Home Runs in Anything You Do

Taking Swings and Lots of Them! Notebook for Success: Converting Strikeouts into Home Runs

8. Shooting for the Moon

The Critical Key to Extraordinary Success in Any Area of Your Life Notebook for Success: Launching Your Rocket

9. Getting Rich While Having Fun

If It's Not Fun, You Won't Be That Successful! Strategies and Tips for Building More Enjoyable Relationships Notebook for Success: Making It Fun

10. Creative Alternatives

The Secret to Turning Roadblocks into Springboards Notebook for Success: Developing Your Creative Alternatives

11. Billion-Dollar Steps to Instant Selling and Persuading

How to Sell Something in Two Minutes That Most Salesmen Need Hours to Sell Strategies and Tips for Powerful Communication Notebook for Success: Persuasion Techniques Worth a Billion

12. Maximizing Minutes and Multiplying Resources

Building Businesses Instead of Selling Products Notebook for Success: Removing the Limits of Your Limited Resources

13. Keys to Stellar Success

Unlocking the Doors to Success in Any Arena, Business or Personal Notebook for Success: Designing and Achieving Your Game Plan for Success

14. Why ATC's Success Rate Is 135 Times Greater Than the Industry Average

The Secrets to Our Unparalleled Success Rate and Productivity

Epilogue

One Final Question: What Do You Want?

Appendix

Incorporating Critical Elements into a Script