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Tables of Contents for The Interplay of Influence
Chapter/Section Title
Page #
Page Count
The Media: An Introduction
1
39
What Is News?
40
43
News as Persuasion
83
39
Influencing the News Media
122
34
Ratings and Revenues: The Audience in Mass Media Social Systems
156
34
What Is Advertising?
190
26
Persuasion through Advertising
216
33
Influencing Advertisers
249
28
How to Influence the Media
277
20
Political versus Product Campaigns
297
20
News and Advertising in the Political Campaign
317
32
Index
349