About the Editors

List of First-named Contributors

Foreword

Acknowledgments

PART I CROSS-CULTURAL RESEARCH

1. Market Oriented Economy and the Polish Soul--Less Romanticism, More Realism

Ewa Gucwa-Lesny

2. Lines of Causality Between Democracy and Economic Development

Eliezer B. Ayal

3. Perceptions of Economic Activities: A Cross-country Comparison

Gerrit Antonides

Klara Farago

Rob Ranyard

Tadeusz Tyszka

PART II CONSUMER BEHAVIOR

4. Product Evaluation as a Function of Consumer Type and Usage Situation: Towards an Alternative Segmentation Base

Yvette M. Eimers

Rik G.M. Pieters

Theo M.M. Verhallen

5. The Context of Advertising: Contextual Cues, Assimilation and Contrast Effects

Diederik A. Stapel

Willem Koomen

Aart S. Velthuijsen

6. Direct and Indirect Advertising Effects of Opportunity: An Empirical Study

Cees J.P.M. de Bont

Theo B.C. Poiesz

Marlies G.E. van Venrooij

7. Do Buyers Choose a Hedonic Product by Processing Information?

Hein M.J.M. Leemans

8. The Effect of Analytic and Holistic Information Processing on the Reasons for Product Choice

Marielle E.H. Creusen

Jan P.L. Schoormans

Dirk H.M.J.J. Snelders

9. Understanding Household Metabolism in View of Environmental Quality and Sustainable Development

Birgitta Gatersleben

Charles Vlek

PART III FINANCIAL BEHAVIOR

10. Delay of Consumption and Saving Behavior: Some Preliminary, Empirical Outcomes

Teresa R. Daniel

11. Who Is Cursed in a Treasury Securities Auction? An Empirical Analysis of Swedish 6-Month Treasury Bill Auctions from 1991 to 1994

Ann Hedborg

PART IV BUSINESS DECISION MAKING

12. Demystifying Rational Expectations Theory through an Economic-Psychological Model

Karl-Erik Warneryd

13. Melioration, Adaptive Learning and the Effect of Constant Re-evaluation of Strategies

Ido Erev

Shlomo Maital

Ori Or-Hof

14. Decision Making Processes of Swedish Farmers--Detection of Problems

Bo Ohlmer

Berndt Brehmer

Kent Olson

PART V EXPERIMENTAL RESEARCH

15. Coordination on Standard--An Experimental Study

Frank Heyder

16. Equity and Fairness in Economic Decisions: Evidence from Bargaining Experiments

Catherine C. Eckel

Philip J. Grossman

Author Index

Subject Index