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Tables of Contents for Europe Inc
Chapter/Section Title
Page #
Page Count
Foreword
ix
Acknowledgements
xi
Introduction
xiii
PART 1: A VISION OF GREATER EUROPE
1
112
Europe's Second Coming
3
10
The significance of dominance
5
2
The idea of Europe
7
2
Adapting to a Euro-centric world
9
4
The New European Zoo
13
24
Giving due weight
15
5
Cluster management
20
1
The American model
21
5
The clusters of Europe
26
5
Coming together and apart
31
6
The Northern Bees
37
18
Dimensions of integration
39
4
Values and attitudes
43
12
The Atlantic Storks
55
14
The Anglo-American cluster
59
1
Investment
59
3
Britain vs. Europe
62
1
Isolated by eccentricities
63
2
Storks culture
65
4
The Southern Gazelles
69
18
Trade and investment
74
1
Investment
74
5
Culture and industry
79
3
The Gazelles' way of life
82
2
The Eastern Gazelles
84
3
The Eastern Bears
87
26
A sense of insecurity
90
2
Economic prospects
92
7
The legacy of absurdities
99
3
Towards normalization
102
4
Managing the Bears
106
5
Shared heritage and future, yet different
111
2
PART 2: MANAGING GREATER EUROPE
113
68
Organizing for Greater Europe
115
16
The threat of private-labels
116
5
Efficiency is the best policy
121
4
Entering new markets
125
3
More centralized and more localized
128
3
The Innovation Imperative
131
8
Breaking the consumer-driven paradigm
132
1
Building in local flexibility
132
3
A two-pronged innovation strategy
135
2
Protecting innovation
137
2
Brands, Prices and the Euro
139
12
Potential economies
141
1
Brand migration
141
2
Strategic principles
143
2
Price harmonization and the euro
145
1
Time is running out
145
1
A proactive strategy
146
2
The trade-off
148
3
An Integrated Supply Chain
151
12
Beyond nationalism
152
1
Rational manufacturing
153
4
Optimizing distribution networks
157
4
Working the clusters
161
2
The Continental Back Office
163
14
Overcoming the obstacles
166
4
The problem of parochialism
170
7
Conclusion
177
4
Bibliography
181
2
Index
183