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Tables of Contents for When Business East Meets Business West
Chapter/Section Title
Page #
Page Count
THE TAO OF ASIA BUSINESS: PEOPLE--NATIONS--VALUES.
Why Cross ``The Great Waters''?.
Getting to Know Pacific Rim Customers.
The Six Commandments of Asian Commercial Practice.
ASIASPEAK: STATUS--FORMALITY--TRUST.
Making a Stellar First Impression.
Where Yes Means Maybe, and Maybe Means No.
Speaking Without Words: The Art of ``Belly Language''.
How to Survive Asian Bargaining Tactics.
THE BOOK OF ``LI'': ETIQUETTE--CEREMONY--PROTOCOL.
Banquets and Bacchanals.
Singing (and Drinking) for Sales.
The Rites of Asian Gift Giving.
Love, Sex, and the (Naughty) Foreigner in Asia.
Etiquette Minefields: Home, Shrines, and Ceremonies.
Hosting an Asian Delegation.
Out on the Rim: Living, Working, and Traveling.
Appendices.
Annotated Bibliography.
Index.