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Tables of Contents for Valuation of Intellectual Property and Intangible Assets, 2001 Supplement
Chapter/Section Title
Page #
Page Count
The Valuation Of Naming Rights (New)
1
16
Introduction
1
2
Notable Deals
3
2
Naming Rights as Property
5
1
Valuation of Naming Rights
6
9
Cost Approach
7
1
Market Approach
8
6
Income Approach
14
1
Summary
15
2
Appendix 17A Summary of Naming Rights Transactions
17
6
Appendix F Valuation Resources (New)
23
16
Appendix G Intellectual Property Management Institute (New)
39