search for books and compare prices
Tables of Contents for In the Words of Great Business Leaders
Chapter/Section Title
Page #
Page Count
Introduction
v
PART I Talk About Convincing: SALESMEN
1
76
International Business Machines Corp.
1
27
Thomas J. Watson Sr.
William Wrigley Jr. Co.
28
22
William Wrigley Jr.
Carnegie Steel
50
27
Andrew Carnegie
PART II No Stone Left Unturned: HUSTLING HARD WORKERS
77
66
Wal-Mart
78
14
Sam Walton
United Artists
92
16
Mary Pickford
Polaroid Corp.
108
18
Edwin Land
Columbia Broadcasting System
126
17
William S. Paley
PART III The Thoughts that Count: SELF-MADE SUCCESSES
143
82
Standard Oil Co.
144
30
John D. Rockefeller
Ford Motor Co.
174
20
Henry Ford II
Madame C.J. Walker Manufacturing Co.
194
12
Madame C.J. Walker
Bank of America, Transamerica
206
19
A.P. Giannini
PART IV The Buck Stops: BOSSES
225
86
Firestone Tire & Rubber Co.
226
24
Harvey Firestone
Getty Oil
250
18
J. Paul Getty
General Motors
268
22
Alfred P. Sloan Jr.
Hewlett-Packard
290
21
David Packard
PART V No Matter What Everyone Else Is Doing: MAVERICKS
311
56
Southwest Airlines
312
16
Herb Kelleher
General Foods
328
14
Clarence Birdseye
Pepperidge Farm
342
10
Margaret Rudkin
Turner Broadcasting System
352
15
Ted Turner
Sources
367
20
Acknowledgments
387
2
Index
389