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Tables of Contents for The Audience Studies Reader
Chapter/Section Title
Page #
Page Count
Notes on contributors
ix
Acknowledgements
xvi
Introduction `It's Out There . . . Somewhere': Locating the Audience for the Audience Studies Reader
1
4
PART ONE Paradigm shift: from `effects' to `uses and gratifications'
5
46
The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign
13
6
Paul F. Lazarsfeld
Bernard Berelson
Hazel Gaudet
Mass Persuasion: The Social Psychology of a War Bond Drive
19
8
Robert K. Merton
Analysis of the Film Don't be a Sucker: A Study in Communication
27
10
Eunice Cooper
Helen Dinerman
Tendency Systems and the Effects of a Movie Dealing with a Social Problem
37
14
Charles Winick
PART TWO Moral panic and censorship: the vulnerable audience
51
40
Culture Industry Reconsidered
55
6
T. W. Adorno
Seduction of the Innocent
61
6
Fredric Wertham
The Uses of Literacy
67
7
Richard Hoggart
The Newson Report: A Case Study in `Common Sense'
74
17
Martin Barker
PART THREE Reading as resistance: the active audience
91
36
The Nationwide Audience
95
10
David Morley
The Practice of Everyday Life
105
7
Michel de Certeau
Understanding Popular Culture
112
5
John Fiske
`We're Here, We're Queer and We're Not Going Catalogue Shopping'
117
10
Gregory Woods
PART FOUR The spectator and the audience: shifts in screen theory
127
40
Visual Pleasure and Narrative Cinema
133
10
Laura Mulvey
Babel and Babylon: Spectatorship in American Silent Film
143
7
Miriam Hansen
Star Gazing: Hollywood Cinema and Female Spectatorship
150
9
Jackie Stacey
Women Viewing Violence
159
8
Philip Schlesinger
Rebecca Dobash
Russell Dobash
C. Kay Weaver
PART FIVE The fan audience: cult texts and community
167
46
`Out of the Closet and Into the Universe': Queers and Star Trek
171
9
Henry Jenkins
Beatlemania: Girls Just Want to Have Fun
180
5
Barbara Ehrenreich
Elizabeth Hess
Gloria Jacobs
Histories, Fictions and Xena: Warrior Princess
185
7
Sara Gwenllian-Jones
Suffering and Solace: The Genre of Pain
192
7
Camille Bacon-Smith
Inside Subculture: The Postmodern Meaning of Style
199
14
David Muggleton
PART SIX Female audiences: gender and reading
213
62
Reading the Romance: Women, Patriarchy and Popular Literature
219
7
Janice Radway
Living Room Wars: Rethinking Audiences for a Postmodern World
226
9
Ien Ang
Feminism and Youth Culture
235
8
Angela McRobbie
Girl Talk: Adolescent Magazines and Their Readers
243
11
Dawn H. Currie
```Just a Book'', She Said . . .': Reconfiguring Ethnography for the Female Readers of Sexual Fiction
254
21
Esther Sonnet
PART SEVEN Interpretive communities: nation and ethnicity
275
60
Enlightened Racism: The Cosby Show, Audiences and the Myth of the American Dream
279
8
Sut Jhally
Justin Lewis
The Export of Meaning: Cross-Cultural Readings of Dallas
287
18
Tamar Liebes
Elihu Katz
The Color Purple: Black Women as Cultural Readers
305
10
Jacqueline Bobo
Television, Ethnicity and Cultural Change
315
7
Marie Gillespie
Conclusion: overflow and audience
322
13
References
335
10
Index
345