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Tables of Contents for Marketing and Feminism
Chapter/Section Title
Page #
Page Count
List of illustrations
vii
List of contributors
viii
Preface
xii
Acknowledgements
xiv
Marketing and feminism: an evolving relationship
1
15
Miriam Catterall
Pauline Maclaran
Lorna Stevens
Market feminism: the case for a paradigm shift
16
23
Linda Scott
Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA
39
18
Lisa Penaloza
Advertisements as women's texts: a feminist overview
57
18
Barbara B. Stern
Women and advertising: reading the relationship
75
19
Stephanie O'Donohoe
Using memory-work to give a feminist voice to marketing research
94
18
Lorraine A. Friend
Shona M. Thompson
Shifting the discourse: feminist perspectives on consumer behaviour research
112
17
Margaret K. Hogg
Shona Bettany
George. Long
The laugh of the marketing Medusa: men are from Marx, women are from Veblen
129
14
Stephen Brown
The cultural contexts of advertising to women consumers: the examples of Malaysia and Romania
143
17
Len Tiu Wright
Mihaela Kelemen
Reading Rabotnitsa: fifty years of creating gender identity in a socialist economy
160
23
Natasha Tolstikova
Off to the shops: why do we really go shopping?
183
19
Sue Eccles
Helen Woodruffe-Burton
Women-focused consumption spaces: cafes/bars in Amsterdam
202
18
Helene Hill
A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers
220
19
Eileen Fischer
Marketing and the divided self: healing the nature/woman separation
239
16
Susan Dobscha
Julie L. Ozanne
Gender and consumption in a cultural context
255
21
Janeen Arnold Costa
Index
276