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Tables of Contents for The Americanization of European Business
Chapter/Section Title
Page #
Page Count
List of illustrations
vii
2
Notes on contributors
ix
4
Preface
xiii
2
List of abbreviations
xv
 
1 The Marshall Plan and the transfer of US management models to Europe: an introductory framework
1
17
OVE BJARNAR
MATTHIAS KIPPING
2 From business reform programme to production drive: the transformation of US technical assistance to Western Europe
18
17
JACQUELINE MCGLADE
PART I Transfer mechanisms and channels
35
78
3 The European Productivity Agency: a faithful prophet of the American model?
37
18
BENT BOEL
4 `Operation Impact': converting European employers to the American creed
55
19
MATTHIAS KIPPING
5 US-owned manufacturing affiliates and the transfer of managerial techniques: the British case
74
17
JOHN H. DUNNING
6 The regional dissemination of American productivity models in Norway in the 1950s and 1960s
91
22
ROLV PETTER AMDAM
OVE BJARNAR
PART II The transfer process
113
56
7 Americanisation beyond the mass production paradigm: the case of British industry
115
18
JIM TOMLINSON
NICK TIRATSOO
8 Americanisation and the `Swedish model' of industrial relations: the introduction of the MTM system at Volvo in the postwar period
133
16
HENRIK GLIMSTEDT
9 The limits of Americanisation and the emergence of an alternative model: the Marshall Plan in Emilia-Romagna
149
20
DAVID W. ELLWOOD
PART III The translation and transformation
169
60
10 An Americanised company in Germany: the Vereinigte Glanzstoff Fabriken AG in the 1950s
171
19
CHRISTIAN KLEINSCHMIDT
11 Selective adaptation of American management models: the long-term relationship of Pechiney with the United States
190
18
LUDOVIC CAILLUET
12 Learning from America: the remodelling of Italy's public-sector steel industry in the 1950s and 1960s
208
21
RUGGERO RANIERI
Index
229