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Tables of Contents for Lessons from the Top
Chapter/Section Title
Page #
Page Count
Introduction to the Paperback Edition
xiii
PART I The Search for the Best Business Leaders in America
1
28
What Makes Business Leaders Great
3
8
Evaluating Today's Business Leaders
11
6
Methodology: A Closer Look at the Numbers
17
12
PART II Profiles
29
324
Overview to Profiles
31
4
``You've got to have the guts to make a decision.''
35
6
Mike Armstrong
Leading by example
41
6
Carol Bartz
Creating customers for life
47
8
Hans Becherer
It's how you'd run an airline
55
6
Gordon Bethune
``There was a time when I thought brains were everything.''
61
6
Larry Bossidy
Execute
67
6
Jim Broadhead
You've got mail
73
6
Steve Case
``Everybody here knows what we want to accomplish.''
79
6
John Chambers
The power of direct
85
6
Michael Dell
Managing the nation's material, human, and inner resources
91
8
Elizabeth Dole
``You don't want to be a manager. You want to be a leader.''
99
6
Bob Eaton
``The only real values are the eternal ones.''
105
6
Bernie Ebbers
``What you are striving for is magic, not perfection.''
111
6
Michael Eisner
The Gap Formula for Success is as easy as 1-2-3: luck, common sense, and a small ego
117
6
Don Fisher
(Earth)Mover
123
6
Don Fites
Missionary
129
8
Bill Gates
``Once you think you can write down what made you successful, you won't be.''
137
6
Lou Gerstner
``Working for a higher purpose''
143
8
Ray Gilmartin
``We hire PSDs: people who are poor, smart, and have a deep desire to be rich.''
151
6
Ace Greenberg
``You look for white blackbirds.''
157
6
Hank Greenberg
The boss must be in charge of training
163
6
Andy Grove
Rallying---and leading---the troops
169
6
Charles Heimbold
Keeping everything in balance
175
6
Martha Ingram
Winning
181
6
David Johnson
``Culture is your number-one priority.''
187
6
Herbs Kelleher
``We have to keep earning the trust of our customers.''
193
6
Bill Kerr
``Keep it simple.''
199
6
Chuck Knight
``There is a lot one person can do.''
205
4
Dennis Kozlowski
``Edicts don't work.''
209
6
Ralph Larsen
The $30 billion corner store
215
6
Ken Lay
360-degree branding
221
8
Shelly Lazarus
Taking care of the customers, and the people who take care of the customers
229
6
Bill Marriott
``You've got to do what you do well.''
235
6
Lou Noto
``The test is how you connect with people.''
241
6
Paul O'Neill
``What do you want to achieve?''
247
6
John Pepper
Reluctant role model
253
6
Frank Raines
Sharing success
259
6
Howard Schultz
``I am the customer.''
265
6
Charles Schwab
``If people feel valued, you have a much stronger company.''
271
6
Walter Shipley
``Not to be an entrepreneur is to begin the process of decline and decay.''
277
8
Fred Smith
``Fads come. Fads go. We concentrate on what we do best.''
285
6
Bill Steere
Bet the company, with everyone's help
291
8
Bob Tillman
Drive
299
8
Alex Trotman
``There is only one question to ask: What's best for the customer?''
307
12
Dan Tully
David Komansky
Serious about business, serious about people
319
8
Mike Volkema
``You must have a moral compass.''
327
6
Charles Wang
Let's build something together
333
6
Sandy Weill
``I don't think anyone understands the value of informal.''
339
8
Jack Welch
Focus
347
6
Al Zeien
PART III Lessons Learned
353
36
Introduction
355
2
The 51st Business Leader: Peter Drucker
357
4
``Yes, you want to manage for results. But what do you mean by results?''
Doing the Right Things Right: A New Definition of Business Success
361
18
Common Traits: A Prescription for Success in Business
379
10
Appendices
389
22
Appendix 1 (Gallup Survey)
389
4
Appendix 2 (Financial Analysis Methodology)
393
4
Appendix 3 (Interview Guide)
397
14
Acknowledgments: The Making of Lessons from the Top
411
6
Index
417