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Tables of Contents for Competitive Intelligence
Chapter/Section Title
Page #
Page Count
Preface
xi
Competition
1
11
Virtual Monopolies
3
1
Definition of Competition
4
1
Where Do Companies Compete?
5
1
Marketing and Competitive Strategies
6
3
The Competitive Environment
9
1
Mechanisms By Which Companies Complete
10
1
Scale
10
2
Intelligence
12
12
The Applications for Intelligence
13
1
Companies to Watch
14
3
Narrowing the Field
17
1
Alternative Applications for Intelligence-Gathering Techniques
18
3
Alternative Routes to Intelligence
21
3
The Development of Competitive Intelligence
24
9
The Development of Competitive Intelligence as a Formal Activity
25
3
Factors Influencing the Growth of Competitive Intelligence
28
3
Factors Inhibiting the Growth of Competitive Intelligence
31
2
Framework for Competitive Analysis
33
17
Mapping the Competitive Landscape
34
4
Drivers of Behaviour and Change
38
4
Types of Intelligence
42
2
Key Intelligence Topics
44
1
Format for Collecting and Presenting Intelligence
45
3
The Time Dimension
48
2
Overview of the Sources of Intelligence
50
6
Primary and Secondary Sources
50
2
Determinants of Methods Used
52
4
Secondary Sources of Intelligence
56
18
Internal Intelligence Sources
56
3
External Secondary Sources
59
12
Locating External Secondary Intelligence
71
3
Intelligence on the Internet
74
12
Search Engines and Web Crawlers
75
1
Intelligence Content of the Web
76
7
Short Cuts
83
1
Discussion Forums
83
1
Newsgroups (or Bulletin Boards)
84
1
Monitoring the Internet
84
2
Primary Intelligence Collection Techniques
86
23
Internal Primary Sources
86
6
External Primary Intelligence
92
7
Obtaining Intelligence Directly from Competitors
99
9
The Demise of Primary Intelligence?
108
1
Market Research as a Source of Competitive Intelligence
109
6
Market Research and Competitive Intelligence
109
1
Customers as a Source of Intelligence
110
1
Surveying Markets for Intelligence
111
4
Analysis--Filling the Gaps and Stretching the Data
115
8
Filling the Gaps in an Incomplete Picture
117
1
Extending the Level of Understanding
118
3
Environmental Analysis
121
2
Verifying Intelligence
123
7
Verification of Published Intelligence
123
4
Verification of Primary Intelligence
127
2
Sanity Checks
129
1
Competitive Intelligence Resources
130
17
In-House Resources or External Agencies
130
2
The Internal Competitive Intelligence Organisation
132
2
Competitive Intelligence Staff
134
1
Identifying Potential External Suppliers
135
2
Assessing the Suitability of Competitive Intelligence Agencies
137
4
Compiling a Shortlist
141
1
Approved Research Contractors
142
1
The Proposal
142
1
Assessing Alternative Offers
143
2
Presentation of Proposals
145
1
Negotiations
145
2
The Intelligence Briefing
147
8
The Briefing Document
147
6
The Briefing Meeting
153
2
Controlling the Intelligence Collection Process
155
5
Project Briefing or `Kick Off' Meeting
156
2
Review of Discussion Guides
158
1
Progress Reports
158
1
Reviews of the Information Yield
158
1
Final Review of Findings
159
1
Legal Factors and Ethical Guidelines
160
10
Criminal Law
161
1
Copyright Law
162
1
Competition and Antitrust Legislation
162
1
The Economic Espionage Act
162
1
Data Protection Legislation
163
1
Codes of Ethics
164
1
Non-Disclosure
165
1
Conflicts of Interest
166
1
Market Research and Competitive Intelligence Ethics
166
2
Deliverables
168
1
Sanctions
168
1
Regional Variations
169
1
Processing and Distributing Intelligence
170
10
Written Reports
171
1
Meetings and Other Forums
171
1
E-mail
172
1
Corporate Intranets
172
1
Management Information Systems
173
2
Knowledge Management Systems
175
2
Tailored Competitive Intelligence Systems
177
1
Access to Competitive Intelligence
178
2
Measuring the Effectiveness of Competitive Intelligence
180
4
Quality of Intelligence Provided
180
1
Use Being Made of Competitive Intelligence
181
1
Development of an Intelligence Culture
182
1
Event Analysis
182
1
Market Share
183
1
Counter-Intelligence
184
31
The Structure of Counter-Intelligence Activity
186
1
Assigning Responsibility for Counter-Intelligence Programmes
187
3
Identifying the Potential Sources of Threat
190
2
Identifying the Means By Which Intelligence is Being Sought
192
2
Identifying and Assessing the Vulnerabilities
194
6
Categorise Information
200
2
Reducing the Chances of Intelligence Being Obtained
202
9
Testing the System
211
1
Monitoring the Threat
211
1
Publicise Willingness to take Legal Action
212
1
Implementation
212
3
Deception and Misinformation
215
7
Intelligence Held on the Company
216
1
Channels of Communication
217
1
Internal Sources of Information
217
1
Types of Deception
218
2
Ethical Considerations
220
1
Propaganda
221
1
Appendix: The Competitive Intelligence Checklist
222
7
Further Reading
229
2
Index
231