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Tables of Contents for Harvesting Minds
Chapter/Section Title
Page #
Page Count
Foreword: Invasion of the Story Sellers
ix
George Gerbner
Acknowledgments
xv
Introduction
xvii
Kids and Commercials
1
26
How Well Do Kids Know Commercials?
27
12
How Do Kids Respond to Commercials?
39
22
How Do Kids Evaluate Commercials?
61
30
How Do Commercials Affect Kids' Behavior?
91
36
How Do Commercials Affect Kids' Consumer Behavior?
127
20
Conclusions and Recommendations
147
20
What Can We Do Right Now?
167
30
Works Cited
197
6
Index
203