search for books and compare prices
Tables of Contents for Inside Political Campaigns
Chapter/Section Title
Page #
Page Count
Political Advertising Transcripts
ix
2
Series Foreword
xi
4
Robert E. Denton, Jr.
Acknowledgments
xv
2
Introduction
xvii
Dan Nimmo
Chapter 1 The Evolution of Political Campaigning
1
18
Chapter 2 Modern Political Communication Consulting
19
32
Chapter 3 Understanding the Public Opinion Process in the United States
51
24
Chapter 4 Understanding Political Leadership
75
18
Chapter 5 Political Communication Effects
93
22
Chapter 6 Political Communication Research Methods and Applications
115
34
Chapter 7 Political Advertising
149
36
Chapter 8 Legal and Ethical Considerations
185
40
References
225
36
Index
261