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Tables of Contents for Communication Consultants in Political Campaigns
Chapter/Section Title
Page #
Page Count
Series Foreword
vii
4
Robert E. Denton, Jr.
Acknowledgments
xi
1. A History of Political Consulting in America
1
30
2. Polling Consultants: The Intelligence Service of the Ballot Box Wars
31
38
3. Speech and Debate Consultants: The Infantry of the Ballot Box Wars
69
26
4. Narrowcast Media Consultants: The Submarine Service of the Ballot Bax Wars
95
32
5. Newspaper and Radio Consultants: The Artillery Corps of the Ballot Box Wars
127
26
6. Television Consultants: The Air Force of the Ballot Box Wars
153
46
7. The Future of Political Consulting: Tomorrow's Battlefields
199
14
Additional Readings
213
2
Index
215