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Tables of Contents for Consumer Behavior
Chapter/Section Title
Page #
Page Count
PART I Introduction
2
34
1 Consumer Behavior and Marketing Strategy
5
31
PART II External Influences
36
250
2 Cross-Cultural Variations in Consumer Behavior
39
40
3 The Changing American Society: Values and Gender Roles
79
28
4 The Changing American Society: Demographics and Social Stratification
107
32
5 The Changing American Society: Subcultures
139
42
6 The American Society: Families and Households
181
32
7 Group Influences on Consumer Behavior
213
24
8 Group Communications and the Diffusion of Innovations
237
26
Part II Cases Cases 2-1 through 2-10
263
23
PART III Internal Influences
286
184
9 Perception
289
40
10 Learning, Memory, and Product Positioning
329
36
11 Motivation, Personality, and Emotion
365
30
12 Attitudes and Influencing Attitudes
395
34
13 Self-Concept and Lifestyle
429
24
Part III Cases Cases 3-1 through 3-9
453
17
PART IV Consumer Decision Process
470
182
14 Situational Influences
473
24
15 Consumer Decision Process and Problem Recognition
497
24
16 Information Search
521
28
17 Alternative Evaluation and Selection
549
26
18 Outlet Selection and Purchase
575
32
19 Postpurchase Processes, Customer Satisfaction, and Customer Commitment
607
32
Part IV Cases Cases 4-1 through 4-8
639
13
PART V Organizations as Consumers
652
36
20 Organizational Buyer Behavior
655
26
Part V Cases Cases 5-1 through 5-3
681
7
PART VI Consumer Behavior and Marketing Regulation
688
37
21 Marketing Regulation and Consumer Behavior
691
27
Part VI Cases Cases 6-1 through 6-3
718
7
Appendix A Consumer Research Methods
725
7
Appendix B Consumer Behavior Audit
732
5
Name Index
737
10
Case Index
747
2
Subject Index
749