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Tables of Contents for Analyzing Cultures
Chapter/Section Title
Page #
Page Count
Introductory Remarks
ix
 
PART I BASIC NOTIONS AND VIEWS
What Is Culture?
Preliminary Remarks
2
2
Theories and Views of Culture
4
10
The Semiotic Perspective
14
2
The Origins of Culture
16
6
Defining Culture
22
1
Society, Race, Civilization, Nation
23
6
The Spheres of Culture
29
10
The Field of Cultural Semiotics
Preliminary Remarks
39
1
Theoretical Semiotics
40
7
Saussure and Peirce
47
2
Semiotics vs. Communication Science
49
3
Semiotics vs. Cognitive Science
52
3
Cultural Semiotics
55
8
The Semiotic Investigation of Culture
63
4
The Signifying Order
Preliminary Remarks
67
1
Semiosis and Representation
68
2
Modeling Systems
70
2
The Sign
72
3
Meaning
75
5
Denotation, Connotation, Annotation
80
3
Properties of Signification
83
7
Structural Relations
90
2
Codes and Texts
92
1
The Dimensionality Principle
93
3
Structural Effects
96
8
PART II THE SEMIOTIC STUDY OF CULTURE
The Body
Preliminary Remarks
104
2
Nonverbal Semiosis and Communication
106
6
Kinesic Codes
112
4
Facial Codes
116
3
Proxemic Codes
119
3
Tactile Codes
122
1
Gestural Codes
123
5
Clothing as Extension of the Body
128
4
Nudity
132
2
Bodily Art: Dancing
134
2
Language
Preliminary Remarks
136
1
The Origins of Language
137
5
Properties of Language
142
5
Language and Thought
147
2
Names
149
2
Writing
151
3
Discourse
154
4
Verbal Art: Poetry
158
3
Metaphor
Preliminary Remarks
161
1
What Is Metaphor?
162
3
Conceptual Metaphor
165
9
Other Tropes
174
3
Metaphor and Grammar
177
4
Metaphor and the Signifying Order
181
4
Space
Preliminary Remarks
185
1
Shelters
186
1
Maps
187
7
Spatial Codes
194
1
Public Spatial Codes
195
1
Private Spatial Codes
196
2
Sacred Spatial Codes
198
1
Architectural Codes
199
6
Art
Preliminary Remarks
205
1
Theories of Art
206
2
Theater
208
7
Music
215
2
Visual Art
217
3
Cinema
220
6
Postmodern Art
226
3
Objects
Preliminary Remarks
229
1
Objectification
230
2
Dolls: A Case-in-Point
232
2
Food
234
6
Objectified Consciousness
240
5
Objectified Art
245
3
Narrative
Preliminary Remarks
248
1
Narrative Representation
249
5
Myth
254
4
Mythologies
258
3
The Novel
261
3
The Comics
264
3
Television and Advertising
Preliminary Remarks
267
1
Television
268
3
TV as Social Text
271
5
The Medium is the Message
276
2
Advertising
278
4
The Messages in Ads
282
3
The Effects of Media
285
5
PART III A PRACTICAL SYNTHESIS
Semiotic Analysis
Preliminary Remarks
290
1
The Semiotic Approach to Culture
291
2
Macrosemiotic Analysis
293
8
Microsemiotic Analysis
301
4
Concluding Reflections
305
8
Activities and Questions for Discussion
313
26
Biographical Sketches
339
6
Glossary
345
26
Works Cited and General Bibliography
371
32
Index
403