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Tables of Contents for E.W. Scripps and the Business of Newspapers
Chapter/Section Title
Page #
Page Count
Acknowledgments
ix
2
Chronology
xi
Introduction
1
8
1. The Struggle for Control
9
10
2. Expansion
19
14
3. Controlling Costs
33
22
4. Management
55
14
5. Avoiding Competition
69
20
6. Advertising Is the Enemy
89
13
7. An Advocate of the Working Class
102
18
8. "Is It Interesting?"
120
26
9. The Legacy of E. W. Scripps
146
9
Appendixes
155
10
1. Tables
155
5
2. Methods
160
5
Notes
165
42
Bibliography
207
8
Index
215