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Tables of Contents for The Design of Sites
Chapter/Section Title
Page #
Page Count
Foreword
xxvii
 
Preface
xxxi
 
Acknowledgments
xxxvii
 
PART I Foundations of Web Site Design
1
106
Customer-Centered Web Design
3
16
Making the Most of Web Design Patterns
19
12
Knowing Your Customers: Principles and Techniques
31
30
Involving Customers with Iterative Design
61
26
Processes for Developing Customer-Centered Sites
87
20
PART II Patterns
107
518
Pattern Group A Site Genres
108
75
Personal E-Commerce
110
8
News Mosaics
118
7
Community Conference
125
10
Self-Service Government
135
5
Nonprofits as Networks of Help
140
6
Grassroots Information Sites
146
6
Valuable Company Sites
152
7
Educational Forums
159
7
Stimulating Arts and Entertainment
166
5
Web Apps that Work
171
7
Enabling Intranets
178
5
Pattern Group B Creating a Navigation Framework
183
44
Multiple Ways to Navigate
184
5
Browsable Content
189
4
Hierarchical Organization
193
5
Task-Based Organization
198
5
Alphabetical Organization
203
3
Chronological Organization
206
3
Popularity-Based Organization
209
5
Category Pages
214
4
Site Accessibility
218
9
Pattern Group C Creating a Powerful Homepage
227
16
Homepage Portal
228
9
Up-Front Value Proposition
237
6
Pattern Group D Writing and Managing Content
243
72
Page Templates
244
7
Content Modules
251
6
Headlines and Blurbs
257
6
Personalized Content
263
11
Message Boards
274
9
Writing for Search Engines
283
8
Inverse-Pyramid Writing Style
291
7
Printable Pages
298
4
Distinctive HTML Titles
302
6
Internationalized and Localized Content
308
7
Pattern Group E Building Trust and Credibility
315
36
Site Branding
316
6
E-Mail Subscriptions
322
6
Fair Information Practices
328
6
Privacy Policy
334
6
About Us
340
7
Secure Connections
347
4
Pattern Group F Basic E-Commerce
351
58
Quick-Flow Checkout
352
7
Clean Product Details
359
10
Shopping Cart
369
8
Quick Address Selection
377
7
Quick Shipping Method Selection
384
5
Payment Method
389
6
Order Summary
395
5
Order Confirmation and Thank-You
400
4
Easy Returns
404
5
Pattern Group G Advanced E-Commerce
409
52
Featured Products
410
7
Cross-Selling and Up-Selling
417
8
Personalized Recommendations
425
8
Recommendation Community
433
9
Multiple Destinations
442
5
Gift Giving
447
6
Order Tracking and History
453
8
Pattern Group H Helping Customers Complete Tasks
461
42
Process Funnel
462
4
Sign-In/New Account
466
6
Guest Account
472
5
Account Management
477
5
Persistent Customer Sessions
482
6
Pop-Up Windows
488
5
Frequently Asked Questions
493
6
Context-Sensitive Help
499
4
Pattern Group I Designing Effective Page Layouts
503
26
Grid Layout
504
4
Above the Fold
508
4
Clear First Reads
512
5
Expanding-Width Screen Size
517
4
Fixed-Width Screen Size
521
4
Consistent Sidebars of Related Content
525
4
Pattern Group J Making Site Search Fast and Relevant
529
16
Search Action Module
530
4
Straightforward Search Forms
534
3
Organized Search Results
537
8
Pattern Group K Making Navigation Easy
545
56
Unified Browsing Hierarchy
546
4
Navigation Bar
550
4
Tab Rows
554
4
Action Buttons
558
4
High-Visibility Action Buttons
562
3
Location Bread Crumbs
565
3
Embedded Links
568
4
External Links
572
4
Descriptive, Longer Link Names
576
5
Obvious Links
581
5
Familiar Language
586
4
Preventing Errors
590
4
Meaningful Error Messages
594
4
Page Not Found
598
3
Pattern Group L Speeding Up Your Site
601
24
Low Number of Files
602
4
Fast-Downloading Images
606
8
Separate Tables
614
3
HTML Power
617
4
Reusable Images
621
4
PART III Appendixes
625
44
Appendix A Running Usability Evaluations
627
16
Appendix B Sample Web Site Evaluation Plan
643
4
Appendix C Sample Consent Form
647
2
Appendix D Sample Observer Form
649
2
Appendix E Online Research
651
18
Glossary
669
26
Resources
695
32
Credits
727
4
About the Authors
731
2
Index
733