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Tables of Contents for Strategic Management and Business Policy
Chapter/Section Title
Page #
Page Count
Part One INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
Basic Concepts of Strategic Management
1
24
The Study of Strategic Management
3
3
Phases of Strategic Management
3
1
Benefits of Strategic Management
4
1
Company Spotlight on Maytag Corporation: Initiation of Strategic Management at Maytag
5
1
Globalization: A Challenge to Strategic Management
6
1
21st Century Global Society: Regional Trade Associations Replace National Trade Barriers
7
1
Creating a Learning Organization
7
1
Basic Model of Strategic Management
8
9
Environmental Scanning
9
1
Strategy Formulation
10
4
Strategy Implementation
14
1
Evaluation and Control
15
1
Strategy in a Changing World: Strategic Management at Delta Airlines
16
1
Feedback/Learning Process
16
1
Initiation of Strategy: Triggering Events
17
1
Strategic Decision Making
17
4
Strategy in a Changing World: Triggering Event at Iomega Corporation
18
1
What Makes a Decision Strategic
18
1
Mintzberg's Modes of Strategic Decision Making
18
1
Strategic Decision-Making Process: Aid to Better Decisions
19
2
Global Issues for the 21st Century
21
4
Projections for the 21st Century
22
1
Discussion Questions
22
1
Key Terms
22
1
Strategic Practice Exercise
23
1
Notes
23
2
Corporate Governance and Social Responsibility
25
27
Corporate Governance: Role of the Board of Directors
26
9
Responsibilities of the Board
27
2
Members of a Board of Directors
29
2
Key Theory: Application of Agency Theory to Corporate Governance
31
1
21st Century Global Society: Hoechst AG Adds International Members to Its Board
32
1
Nomination and Election of Board Members
33
1
Organization of the Board
33
1
Trends in Corporate Governance
34
1
Corporate Governance: The Role of Top Management
35
4
Responsibilities of Top Management
35
1
Strategy in a Changing World: Board Qualifications: Diversity or Technical Competence?
36
2
Strategy in a Changing World: Executive Leadership at Eastman Kodak
38
1
Social Responsibilities of Strategic Decision Makers
39
4
Responsibilities of a Business Firm
39
2
Corporate Stakeholders
41
1
Company Spotlight on Maytag Corporation: Location Decision
42
1
Strategy in a Changing World: Kathy Lee Gifford Has Some Bad Days
43
1
Ethical Decision Making
43
5
Some Reasons for Unethical Behavior
43
2
Encouraging Ethical Behavior
45
1
Strategy in a Changing World: Reebok Demands Human Rights Standards from Its Suppliers
46
2
Global Issues for the 21st Century
48
4
Projections for the 21st Century
48
1
Discussion Questions
49
1
Key Terms
49
1
Strategic Practice Exercise
49
1
Notes
50
2
Part Two SCANNING THE ENVIRONMENT
Environmental Scanning and Industry Analysis
52
29
Environmental Scanning
53
7
Identifying External Environmental Variables
54
4
Identifying External Strategic Factors
58
1
Key Theory: Using PPP to Identify Potential Markets in Developing Nations
59
1
Industry Analysis: Analyzing the Task Environment
60
12
Porter's Approach to Industry Analysis
60
5
Industry Evolution
65
1
Categorizing International Industries
65
1
Company Spotlight on Maytag Corporation: Evolution of the U.S. Major Home Appliance Industry
66
1
International Risk Assessment
67
1
Strategic Groups
67
1
Strategic Types
68
1
Hypercompetition
69
1
Strategy in a Changing World: Microsoft Operates in a Hypercompetitive Industry
70
1
Creating an Industry Matrix
70
2
Industry/Competitive Intelligence
72
1
Forecasting
73
2
Danger of Assumptions
73
1
Useful Forecasting Techniques
73
1
21st Century Global Society: Expert Opinion on the Future of Eastern Europe
74
1
Synthesis of External Factors---EFAS
75
2
Global Issues for the 21st Century
77
4
Projections for the 21st Century
77
1
Discussion Questions
77
1
Key Terms
78
1
Strategic Practice Exercise
78
1
Notes
79
2
Internal Scanning: Organizational Analysis
81
25
A Resource-Based Approach to Organizational Analysis
82
2
Using Resources to Gain Competitive Advantage
82
1
Determining the Sustainability of an Advantage
83
1
Value-Chain Analysis
84
3
Industry Value-Chain Analysis
85
1
Corporate Value-Chain Analysis
86
1
Scanning Functional Resources
87
13
Basic Organizational Structures
87
2
Corporate Culture: The Company Way
89
1
Strategic Marketing Issues
90
1
21st Century Global Society: ABB Uses Corporate Culture as a Competitive Advantage
91
1
Strategic Financial Issues
91
1
Company Spotlight on Maytag Corporation: Culture as a Key Strength
92
1
Strategic Research and Development (R&D) Issues
93
2
Strategy in a Changing World: A Problem of Technology Transfer at Xerox Corporation
95
1
Strategic Operations Issues
96
2
Strategic Human Resource (HRM) Issues
98
2
Strategic Information Systems Issues
100
1
The Strategic Audit: A Checklist for Organizational Analysis
100
1
Synthesis of Internal Factors---IFAS
101
1
Global Issues for the 21st Century
102
4
Projections for the 21st Century
103
1
Discussion Questions
103
1
Key Terms
103
1
Strategic Practice Exercise
104
1
Notes
104
2
Part Three STRATEGY FORMULATION
Strategy Formulation: Situation Analysis and Business Strategy
106
26
Situational Analysis: SWOT
107
4
Generating a Strategic Factors Analysis Summary (SFAS) Matrix
107
3
Finding a Propitious Niche
110
1
Review of Mission and Objectives
111
1
Generating Alternative Strategies Using a TOWS Matrix
111
2
Business Strategies
113
16
Porter's Competitive Strategies
113
4
Strategy in a Changing World: Differentiation Focus Strategy at Morgan Motor Car Company
117
7
Cooperative Strategies
124
2
Company Spotlight on Maytag Corporation: Maytag Forms a Joint Venture in China
126
2
21st Century Global Society: Dean Foods Finds a Joint Venture Partner in Mexico
128
1
Global Issues for the 21st Century
129
3
Projections for the 21st Century
130
1
Discussion Questions
130
1
Key Terms
130
1
Strategic Practice Exercise
130
1
Notes
131
1
Strategy Formulation: Corporate Strategy
132
27
Corporate Strategy
133
1
Directional Strategy
133
14
Growth Strategies
134
3
Key Theory: Transaction Cost Economics Analyzes Vertical Growth Strategy
137
2
Company Spotlight on Maytag Corporation: A Growth Strategy of Horizontal Growth Through Acquisitions
139
1
International Entry Options
140
1
21st Century Global Society: Daewoo Expands Its Corporate Growth Strategy Internationally
141
1
Controversises in Directional Growth Strategies
142
1
Stability Strategies
143
1
Retrenchment Strategies
144
1
Strategy in a Changing World: IBM Follows a Turnaround Strategy
145
2
Portfolio Analysis
147
5
BCG Growth-Share Matrix
147
2
GE Business Screen
149
1
International Portfolio Analysis
150
1
Advantages and Limitations of Portfolio Analysis
151
1
Corporate Parenting
152
4
Developing a Corporate Parenting Strategy
153
1
Parenting-Fit Matrix
153
2
Horizontal Strategy: Corporate Competitive Strategy
155
1
Global Issues for the 21st Century
156
3
Projections for the 21st Century
156
1
Discussion Questions
156
1
Key Terms
157
1
Strategic Practice Exercise
157
1
Notes
158
1
Strategy Formulation: Functional Strategy and Strategic Choice
159
23
Functional Strategy
160
11
Core Competencies
160
1
The Sourcing Decision: Where Should Functions Be Housed?
161
1
Marketing Strategy
162
2
Financial Strategy
164
1
Company Spotlight on Maytag Corporation: Maytag Supports Dealers as Part of Its Marketing Strategy
165
1
Research and Development (R&D) Strategy
165
1
Operations Strategy
166
2
21st Century Global Society: Whirlpool Adjusts Its Manufacturing Strategy to Local Conditions
168
1
Purchasing Strategy
168
1
Logistics Strategy
169
1
Human Resource Management (HRM) Strategy
170
1
Information Systems Strategy
170
1
Strategies to Avoid
171
1
Strategic Choice: Selection of the Best Strategy
171
6
Constructing Corporate Scenarios
172
4
Process of Strategic Choice
176
1
Strategy in a Changing World: Intel Makes a Strategic Decision
177
1
Development of Policies
177
1
Global Issues for the 21st Century
178
4
Projections for the 21st Century
178
1
Discussion Questions
179
1
Key Terms
179
1
Strategic Practice Exercise
179
1
Notes
180
2
Part Four STRATEGY IMPLEMENTATION AND CONTROL
Strategy Implementation: Organizing for Action
182
24
Strategy Implementation
183
2
Who Implements Strategy?
185
1
What Must Be Done?
185
1
Developing Programs, Budgets, and Procedures
185
1
Achieving Synergy
186
1
How is Strategy to Be Implemented? Organizing for Action
186
13
Structure Follows Strategy
187
1
Stages of Corporate Development
188
3
Strategy in a Changing World: The Founder of the Modem Blocks the Transition to Stage II
191
1
Organizational Life Cycle
192
1
Advanced Types of Organizational Structures
192
2
Company Spotlight on Maytag Corporation: Initiating a Revival Phase
194
3
Reengineering and Strategy Implementation
197
1
Designing Jobs to Implement Strategy
198
1
Key Theory: Designing Jobs with the Job Characteristics Model
199
1
International Issues in Strategy Implementation
199
4
21st Century Global Society: The Internet: Instant Entry into the International Marketplace
201
2
Global Issues for the 21st Century
203
3
Projections for the 21st Century
203
1
Discussion Questions
203
1
Key Terms
204
1
Strategic Practice Exercise
204
1
Notes
204
2
Strategy Implementation: Staffing and Directing
206
23
Staffing
207
7
Staffing Follows Strategy
208
1
Selection and Management Development
209
1
Strategy in a Changing World: Ann Iverson Implements a Turnaround Strategy at Laura Ashley
210
1
Problems in Retrenchment
211
1
International Issues in Staffing
212
2
21st Century Global Society: General Motors Uses Chinese-Americans in Chinese Joint Venture
214
1
Leading
214
9
Managing Corporate Culture
214
4
Company Spotlight on Maytag Corporation: Assimilating Admiral's Culture
218
1
Action Planning
218
2
Management By Objectives
220
1
Total Quality Management
221
1
International Considerations in Leading
222
1
Global Issues for the 21st Century
223
6
21st Century Global Society: Cultural Differences Create Implementation Problems in Merger
224
1
Projections for the 21st Century
225
1
Discussion Questions
225
1
Key Terms
225
1
Strategic Practice Exercise
225
2
Notes
227
2
Evaluation and Control
229
34
Evaluation and Control in Strategic Management
230
1
Measuring Performance
231
13
Appropriate Measures
231
1
Behavior and Output Controls
231
2
Activity-Based Costing
233
1
Primary Measures of Corporate Performance
234
4
Evaluating Top Management
238
1
Primary Measures of Divisional and Functional Performance
239
2
International Measurement Issues
241
1
Strategy in a Changing World: Seitz Corporation Uses Benchmarking in Strategy Implementation
242
1
21st Century Global Society: European Union's Problems with Forming a Single Currency
243
1
Strategic Information Systems
244
1
Problems in Measuring Performance
245
3
Short-Term Orientation
245
1
Goal Displacement
246
1
Company Spotlight on Maytag Corporation: The Impact of Hoover on Maytag's Financial Performance
247
1
Guidelines for Proper Control
248
1
Strategic Incentive Management
248
3
Strategy in a Changing World: Southwest Airlines' Corporate Culture Makes Control Easier
249
2
Using the Strategic Audit to Evaluate Corporate Performance
251
8
Global Issues for the 21st Century
259
4
Projections for the 21st Century
260
1
Discussion Questions
260
1
Key Terms
260
1
Strategic Practice Exercise
260
1
Notes
261
2
Part Five OTHER STRATEGIC ISSUES
Strategic Issues in Managing Technology and Innovation
263
20
Role of Management
264
1
Strategy in a Changing World: Examples of Innovation Emphasis in Mission Statements
265
1
Environmental Scanning
265
4
External Scanning
265
2
Internal Scanning
267
2
Strategy Formulation
269
4
Product versus Process R&D
269
1
Technology Sourcing
269
1
21st Century Global Society: The Impact of R&D on Competitive Advantage in China
270
2
Company Spotlight on Maytag Corporation: Importance of Product and Process R&D in the Major Home Appliance Industry
272
1
Importance of Technological Competence
272
1
Product Portfolio
273
1
Strategy Implementation
273
5
Developing an Innovative Entrepreneurial Culture
273
2
Organizing for Innovation: Corporate Entrepreneurship
275
1
Strategy in a Changing World: DuPont Uses Cross-Functional Teams to Improve Innovation
276
2
Evaluation and Control
278
1
Global Issues for the 21st Century
278
5
Projections for the 21st Century
279
1
Discussion Questions
280
1
Key Terms
280
1
Strategic Practice Exercise
280
1
Notes
281
2
Strategic Issues in Entrepreneurial Ventures and Small Businesses
283
22
Importance of Small Business and Entrepreneurial Ventures
284
1
Definition of Small-Business Firms and Entrepreneurial Ventures
284
1
The Entrepreneur as Strategic Manager
284
1
Use of Strategic Planning and Strategic Management
285
3
Degree of Formality
286
1
Usefulness of Strategic Management Model
286
1
Usefulness of Strategic Decision-Making Process
286
2
Issues in Environmental Scanning and Strategy Formulation
288
6
Sources of Innovation
290
1
21st Century Global Society: Mission and Policies of The Body Shop Reflect Entrepreneur's Personal Values and Experiences
291
2
Factors Affecting a New Venture's Success
293
1
Strategy in a Changing World: Cherrill Farnsworth's Entrepreneurial Personality
294
1
Issues in Strategy Implementation
294
4
Stages of Small Business Development
295
2
Company Spotlight on Maytag Corporation: Impact of F. L. Maytag on Maytag Corporation
297
1
Transfer of Power and Wealth in Family Businesses
298
1
Issues in Evaluation and Control
298
2
Global Issues for the 21st Century
300
5
Projections for the 21st Century
301
1
Discussion Questions
301
1
Key Terms
301
1
Strategic Practice Exercise
302
1
Notes
303
2
Strategic Issues in Not-for-Profit Organizations
305
14
Why Not-for-Profit?
306
1
21st Century Global Society: Aspects of Life Most Suited for Not-for-Profits
307
1
Importance of Revenue Source
307
3
Sources of Not-for-Profit Revenue
308
1
Patterns of Influence on Strategic Decision Making
308
2
Usefulness of Strategic Management Concepts and Techniques
310
1
Impact of Constraints on Strategic Management
310
3
Impact on Strategy Formulation
311
1
Impact on Strategy Implementation
312
1
Impact on Evaluation and Control
313
1
Popular Not-for-Profit Strategies
313
1
Strategic Piggybacking
313
1
Mergers
314
1
Strategic Alliances
314
1
Global Issues for the 21st Century
314
5
Strategy in a Changing World: Resources Needed for Successful Strategic Piggybacking
315
1
Projections for the 21st Century
316
1
Discussion Questions
316
1
Key Terms
316
1
Strategic Practice Exercises
316
1
Notes
317
2
Part Six INTRODUCTION TO CASE ANALYSIS
Suggestions for Case Analysis
319
15
The Case Method
320
1
Researching the Case Situation
320
1
Financial Analysis: A Place to Begin
320
8
Strategy in a Changing World: Using the World Wide Web to Obtain Information
321
1
Analyzing Financial Statements
322
2
Common-Size Statements
324
2
Z-Value, Index of Sustainable Growth, and Free Cash Flow
326
1
Strategy in a Changing World: Is Inflation Dead or Just Sleeping?
327
1
Useful Economic Measures
327
1
Format for Case Analysis: The Strategic Audit
328
3
21st Century Global Society: The Fastest Growing Economies in the World
329
2
Global Issues for the 21st Century
331
3
Projections for the 21st Century
332
1
Discussion Questions
332
1
Key Terms
332
1
Strategic Practice Exercise
333
1
Appendix 14.A Resources for Case Library Research
334
2
Appendix 14.B Suggested Case Analysis Methodology Using the Strategic Audit
336
4
Appendix 14.C Example of Student-Written Strategic Audit
340
4
Notes
344