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Tables of Contents for Ethics and Excellence
Chapter/Section Title
Page #
Page Count
Foreword
xiii
 
R. Edward Freeman
Introduction: Can Ethics Be Taught?
3
8
I. BUSINESS MYTHS AND METAPHORS: VICES PARADING AS VIRTUES
11
84
1. Bonfire of the Virtues
13
9
2. Macho Myths and Metaphors
22
12
3. Abstract Greed
34
5
4. The Myth of the Profit Motive
39
9
5. Game Theory as a Model for Business and Business Ethics
48
17
6. The End of Cowboy Capitalism
65
9
7. Atomic Myths and Metaphors: Individualism and "the Entrepreneur"
74
11
8. Beyond Selfishness: Adam Smith and the Limits of the Market
85
5
9. Beyond Cost/Benefit Analysis: Utilitarianism Refined
90
5
II. AN ARISTOTELEAN APPROACH TO BUSINESS: FRAMEWORK AND THEORY
95
92
10. Business Ethics: "The Third Wave" and the Problem of Theory
97
4
11. The Aristotelean Approach to Business Ethics
101
11
12. Alternative Approaches to Business Ethics
112
6
13. Business as a Practice
118
7
14. An Aristotelean Metaphor: Corporate Culture
125
11
15. Business as a Profession: People in Business as Professionals
136
9
16. The Six Parameters of Aristotelean Ethics
145
42
The Corporation as Community
145
8
In Search of Excellence
153
7
The Individual in the Organization
160
8
The Meaning of Integrity
168
6
Decision Making and Good Judgment
174
5
Holism: Beyond Stakeholder Analysis
179
8
III. THE HEART OF THE CORPORATION: BUSINESS VIRTUES AND VICES
187
80
17. The Nature of the Virtues
191
8
18. Aristotelean Virtues: Warrior, Moral, Business
199
8
19. The Basic Business Virtues: Honesty, Fairness, Trust, and Toughness
207
10
20. The Virtues of the Corporate Self: Friendliness, Honor, Loyalty, Shame
217
8
21. Competition, Caring, and Compassion
225
6
22. Justice: The Ultimate Virtue of Corporate Life
231
11
23. Envy and Resentment: Corporate Poison
242
4
24. The Charismatic Virtues: Saints, Heroes, Clowns, and Rogues
246
6
25. Theories in Practice: Ethical Styles
252
6
26. Moral Mazes, Moral Courage, and the Problem of Integrity
258
9
Bibliography
267
10
Index
277